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Francis Cassady
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Francis Cassady   My Press Releases

Content Production Techniques

Published on 7/11/2019
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Francis Cassady 071119


Not Ready Yet?

Father Murphy walked into a pub and said to the first man he met,
"Do you want to go to heaven?"

The man said, "I do Father."

The priest said, "Leave this pub right now!"

He then approached a second man. Father Murphy asked, "Do you want to got to heaven?"

"Certainly, Father," was the man's reply.

"Then leave this den of Satan!" said the priest.

Father Murphy then walked up to O'Toole and asked, "Do you want to go to heaven?"

O'Toole replied: "No, I don't Father."

The priest looked him right in the eye and said, "You mean to tell me that when you die you don't want to go to heaven?"

O'Toole smiled, "Oh, when I die. Yes Father. I thought you were getting a group together to go right now."

Content Production Techniques


Blogs have always been and will continue to be one of the content production techniques.

This is because you're able to share niche information and instruct clients and inquirers about platforms and products in your niche.

A blog is a significant way to establish a web presence and authority, if you know a lot about a subject.

Larger online companies,as well as bricks and mortar, are also using blogs to interact and keep the pulse of their customers,while building stronger ties.

It's ok to talk about your trials and tribulations,but you never want to brag or gloat.

Amazing how may promoters will present bombastic documentation showing the amount of traffic their system has produced.

The gurus and other bad marketers are famous for talking about the millions they've made online.

Notice they always present their story in front of a huge mansion with expensive cars.

Some enquirers take that stuff seriously.

Most marketers and enquirers were probably compelled until reality set them straight.

The purpose of the blogger should be, needs to be, to provide their readers with content that consistently informs,and educates readers on new and relevant topics within their niche.

An article site or blog is meant to produce awareness about your small business and your company brand.

It's all about building your brand. Contrast this with article writing to promote a platform or product.

Your brand blog needs to be sent everywhere,whereas your promotion article needs to be on the first page of a major search engine called SERP or search-engine-results page.

Recall,promotion articles are promoted organically through SEO.


By "everywhere" I mean all the RSS feeds, your private blog,social media sites like Twitter, Linkedin, Triberr,StumbleUpon, Facebook,other niche blogs,,bizsugar,,tumblr, Digg and the ezines,like Ezine Articles.

Recall, your blog is a tool to build authority, popularity, and to develop confidence and trust in your company.

When you write, think about getting people as engaged as possible,by sharing valuable information,and effectively communicating.

If you do the best you can to help niche people,your visitors will promote your site for you.

Obviously, you need comments and feedback for a communication channel to open.

Communication is alway works in two directions, so without comments and feedback there is no two-way communication..

No purpose can be set or gains met, until that channel is established.

Blogs are meant to establish that communication channel, marketing is always secondary.

Blogging is really the best way of branding yourself,your brand, and your online business.

Blogging can establish a two-way communication channel, the one you'll need before your email list is effective.


This is why the blog is probably the most important way to connect with niche marketers,enquirers, and collect leads,through which you can develop a viable and valid email list.

Buying leads or collecting leads for your list through solo ads, can add names to your email list.

But how effective are the leads,as they really don't know you,your brand,or your company?


These are customers of the owners of the solo add list to which you send your message.

Can you develop them into customers?

Of course, but the reality is,there'll be significant work ahead to do that.

Many solo ad vendors build their email list through the use of solo ads.

So you can see an issue, as there's significant replication in the solo ad lists.

But the relationship piece is what you're after.

This can be a daunting task, and will take some time to develop a relationship.

This is why bloging can be more efficient, and more effective for long term client development.

It won't take as long to establish a relationship,because they were interested in what you had to say right of the bat.

Effective blogging means establishing yourself as trustworthy person,even a leader in your industry.

This doesn't mean that you know every thing in your niche,and in your industry.

It does mean, that you're willing to share responsibility,and take on tough jobs and answer tough questions relative to your expertise.

It does mean that you're willing to go further, dig a bit deeper for answers,that can help the persons in your industry,as well as yourself.

It means that people trust you because what you say has value, and honesty instilled into the conversation.

Every right implies a responsibility; Every opportunity, an obligation, Every possession, a duty. John D. Rockefeller


Thank you so much for visiting my IBOtoolbox site and reading my Blog, please leave a comment,I truly appreciate it. Leave your site's link. I wish you health, wealth, and wisdom.


Fran Cassady
Cassady Online LLC


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Francis Cassady's Bio

I retired in network engineering from Qwest Corporation,now Century Link Corporation.I'd volunteered for two years with RSVP (retired seniors volunteer program),guardians angels retirement community,Minnesota Responds (public health volunteer),and the Elk River food shelf. I also work out in the gym,so I studied and received a NASM certification for personal training.I had a significant surgery in October of 2010 and again in September of 2011.When I was at home recuperating ,I started an online business,Cassady Online LLC, main sites are, and professional hosting and site builder. I'm a Blogger,Affiliate and Internet Marketer.



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