Join me @ IBOtoolbox for free.
Dave Hunton
Member Since: 6/2/2018
  
performance / stats
Country: United States
Likes Received: 77
Featured Member: 0 times
Associates: 61
Wall Posts: 149
Comments Made: 33
Press Releases: 146
Videos: 0
Phone:
Skype:     fem311
profile visitor stats
TODAY: 90
THIS MONTH: 1168
TOTAL: 13495
are we ibo associates?
recent videos
member advertising
active associates
Whitney Jacqueline      
Last logged on: 2/22/2019


Athena Gay    
Last logged on: 2/22/2019


Phil Schaefer    
Last logged on: 2/22/2019


PHIL SCHAEFER    
Last logged on: 2/22/2019


Ted Hunter    
Last logged on: 2/22/2019


Mark Turnbull    
Last logged on: 2/22/2019


Bill Bateman     
Last logged on: 2/22/2019


Velma Joseph     
Last logged on: 2/22/2019


Cosmos Parris    
Last logged on: 2/22/2019


New Macro JobHouseRanger    
Last logged on: 2/22/2019


Micky Gramlin     
Last logged on: 2/22/2019


Sandi Charan    
Last logged on: 2/22/2019


Stephen Porter     
Last logged on: 2/22/2019


howie martell     
Last logged on: 2/22/2019


Marlena Burton    
Last logged on: 2/22/2019


other ibo platforms
Dave Hunton   My Press Releases

?Your Marketing Strategy ? To Niche Or Not To Niche?

Published on 1/17/2019
For additional information  Click Here

Your Marketing Strategy ? To Niche Or Not To Niche?
                           
There is an interesting tussle of views between online mass marketing and online niche marketing. Internet marketing traditionally began with information-giving and this has given rise to the perspective that the internet is appealing to the masses. And rightly it should. The extensive growth of e-commerce and affiliate marketing has however given rise to online niche marketing, and has become a very profitable topic of discussion at that too.

There is no right or wrong about which perspective one takes. It all boils down to the objective of the site owner and his or her trade, of which will determine what perspective he or she will take to catapult the site to the next level. For instance, a site owner representing a corporate entity would likely design the site with an information-centric perspective, whilst an avid online e-marketer will be ecommerce-centric.


Niche Consideration
I would consider that every business is in a niche of its own. The main difference being that it?s either a broad niche or a narrowly-defined niche.

While searching for business ideas, both traditional or internet marketing alike, we start off exploring a viable board industry, narrowing down to a digestible segment and finally specializing in providing a focused line of product offering.

So essentially, the extent of the niche depends on the breadth & depth of your product range, your chosen target market(s), and the market needs to be fulfilled.

For example, you could consider an Aston Martin dealership selling a couple of Aston Martin DBS per year. Or you could also consider a Toyota dealership selling a couple thousands of Toyota Corrollas per year. The former is obviously a Super Niche while the latter is a broad one.

Similarly, in internet marketing, there is also need to niche both your product offerings and target segment. The reason being that as an internet marketer, you only have that much time and energy to ensure certain level of success.

Your internet SWOT and viability analysis are much more skilled and technology-driven. You use keyword search tools, and supply search tools to measure the product?s potential viability. You use traffic-driving tools to route internet traffic to your site optimizing backlinks from social networking & bookmarking, article marketing, link-exchanges etc.

The smaller the niche, the greater the amount of effort to grow your product offerings separately, differentiate them, maintain your clientele base. Traditional brick and mortar businesses need to build-in the niche segments expansion requirements, be it from marketing or budgeting perspectives.

Internet marketers are able to achieve greater operational efficiency, sometimes at faster pace, by leveraging upon ready or customized technology-driven tools to manage the ever-growing number of niche offerings within a portfolio.

Thanks guys, hope you enjoy this article

Member Note: To comment on this PR, simply click reply on the owners main post below.
-  Copyright 2016 IBOsocial  -            Part of the IBOtoolbox family of sites.