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Dave Hunton
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How to Use Facebook As a New Way to Communicate

Published on 2/15/2019
For additional information  Click Here

How to Use Facebook As a New Way to Communicate
                     
Let's face it: social media and social media marketing are here to stay. Social media is the new way of communicating for people and businesses. With all new technology, we always have fans and negative cynics. We can no longer deny social media's impact on technology and society. We are in a new trend of technology. Online social media is now mainstream in the U.S. and European countries. Nearly everyone has used social media in some form, such as tweeting on Twitter or befriending people on Facebook. Small businesses and mobile-friendly users have embrace Facebook and Twitter the most.
From the birth and growth of Facebook, we have a new method of marketing. Social Media Marketing has become a trend-setter by relating new products and services to the world. Social media is the keystone of communicating across the world. It is fast, fresh and free.

Facebook Opportunities
Facebook lets you freely contact your friends, family, relatives, and employers and customers. You can market yourself or business and create an engaging online profile that pulls in "fans." You have great potential to be a success if you are clever and computer-savvy. You have the ability to reach out to people and influence a huge customer base.
Befriend people; write and leave comments on their walls; create events for everyone to see; comment on someone's status; review a book or movie; play interactive games, and of course, have fun!
Creating Games
Companies create games to advertise their service or product. It costs a lot of money to create a viral game, but it has the potential to reach millions of potential customers. Users may also decide to use affiliate sales links to earn money.
Creating PPC Campaign's
You have the choice to create a Facebook PPC campaign. You can create an ad and run it based on keyword searches. Facebook lets you advertise to a broad or niche demographic. You can create a series of social actions which enable you to grow your business. Facebook offers a tutorial to make it east for you to setup an ad campaign. However, if you are uneasy about starting a campaign, you can hire a company to help you select keywords and demographics.

Pay Per Click or PPC Advertising on Facebook
Pay per click is an effective advertising vehicle because you only pay "per click," not per view. This is a different approach to advertising because you pay for the action of your web user.
You can use Facebook to stay in touch, find a new job, or expand your business. Facebook can help you to fulfill your needs.
The usual PPC methodology that Google and Yahoo use does not translate to Facebook's advertising potential. Facebook is unique; it is one of the best social media tools because it gathers individuals and companies to establish a collective presence. Of course, Facebook is first and foremost a social community. Companies that want to do business on Facebook should realize it as a social community, not a business community.
Facebook utilizes a PPC (a paid advertising system) which shows ads on the screen. Facebook was designed for chatting, so any type of marketing and commerce activity is a by product the site's goal. You can build a "promotional presence" on Facebook. Don't be a fool in thinking you can make lots of money using PPC, because you won't. You have a responsibility as a entrepreneur or company to create a community of "fans," and second from advertising. Don't purchase PPC ads on Facebook if you haven't created your own Facebook page.
Social media is an excellent networking method. It allows users easily to target ads at a specific demographic. All advertising methods must focus on the "cross-match" approach so specific customers see your ads.

Tricks and tips
A trick of social media advertising is to understand your users' motives. You can use social media for chatting with users, but don't post advertisements because users will become irritated. If someone is searching on Yahoo or Google, they are searching for something specific. This is not so with Facebook, Twitter, and other social media sites. Your approach to advertising needs to change. Pay per clicks on Facebook can be useful, but producing community-driven content is the most important.

Need ROI?
If you want a return on your advertising investment, you should focus on community-driven content before you attempt PPC advertising. Successful PPC advertising is a byproduct of providing interesting community-driven content. Because Facebook offers free pages, then it is logical to utilize them to meet user demand from keyword-based advertising.
Be savvy, and have both a Facebook page and a PPC campaign that links to your Facebook page. You will find as more people join your fan page, then the more free advertising you will get.

Hope this is a great idea guys? Just get used to it and soar high, cheers!

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