SELECTED PRESS RELEASE:
6/13/2012 11:20:05 PM EST
|Mobile App Marketing: Advertising Tips for Publishers
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In the past traditional advertising had been looked at as nothing more than an interruption in your viewing experience whether it be for television, magazines, newspapers or searching on the internet and receiving a gazillion pop-ups. There is a new type of advertising that provides a completely different twist and offers engaging entertainment that is educational as well as informational. This new medium is called ‘app-vertising’ and this proves to be the future of social application advertising in a huge way.
Advertisers have been looking for ways to capitalize on in-app advertising and because of the flexibility and richness of interfaces such as the Droid and the iPad platforms are available for advertisers to develop ads that are more relevant to the applications they are advertised in, than any of the more traditional methods such as banner ads or commercials. Many commercials are very popular because they have been associated with large events. With in-app advertising, many advertisers can take advantage of that same association with interactive mobile ads.
These are the early days of in-app advertising, but you are beginning to see some consistencies developing that are becoming more apparent. Because of this there are some items you may want to keep in mind when developing your next in-app advertising campaign.
Allow Your Users To Be In Control
An engaging story disguised as an advertisement will intrigue a user to want to be involved. Allow the user to interact with the advertisement and give them a few options to choose from. These options will allow them to learn more and become interested and each option will ultimately lead to one place. Here is a perfect example (albeit Apple’s iAd)
Load Times Are Important
If your load time takes longer than 5 seconds, rethink your idea. You need to get the user involved in less than 5 seconds or they will hit the ‘skip’ button. Remember to keep in mind that working with a 100kb per second base; you will always want to maximize your download time.
Google took the first step forward by allowing advertisers to target each mobile operating system independently and by carrier through keyword search. Being able to target by mobile operating system is very valuable to app marketers who do not generally have their app available across all the different operating systems.
Google is also offering the option (although it is opt-out) to block advertisers’ ads from showing to users searching on mobile devices. This has the potential to improve the ROI for Internet marketers should mobile search become a large portion of Google’s search query volume.
One of the best ways to ensure that users engage with your ad is to offer them something valuable in return, such as discounts and coupons or free music or apps. Whatever the offer, don’t forget to make the call-to-action buttons large and the hit areas larger to reduce false taps
Image via Wikipedia
These are only some ideas that will allow you to take advantage of this promising new area of advertisement. As time moves forward you can bet there will be much more to come.
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