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posted on:
6/16/2012 1:17:12 PM EST
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What You Need to Know about SEO & Duplicate Content
network Marketing, SEO Marketing, WordPress Blogging, Work From Home
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Many bloggers and webmasters talk about the duplicate content penalty, but few understand it’s impact on SEO. This many not be 100% correct, but this article will hopefully shed some needed light on this topic.
So what is the Duplicate Content Penalty?
Duplicate content is copying content from one page and republishing it somewhere else. The penalty is Google’s way of preventing website owners from “gaming the system”. Google refuses to display multiple versions of the same article in it’s search results.
Google wants to deliver value to people who use their search engine. That means showing a diverse selection of results when you perform a search. No one would want to see the top 10 search results filled with exact copies of the same article. Google knows this and eliminates showing exact copies as well as extremely similar pages.
So how does Google decide what to show? There’s some debate about this, but it usually comes down to two factors. Who does Google believe is the authority for this content, and who is the original poster of this content. If you’re the first person to publish content on your website and then other people copy your content and link back to your page, Google tends to figure out that you are the authority.
Duplicate content isn’t always bad. Daily there are literally hundreds of sites carrying the same or virtually the same content about breaking financial news for example. It’s ok to periodically copy an article and republish it. Just be sure to give credit to the content owner and follow their guidelines for republishing. Google knows that if someone puts up good content other people will reference that article and copy it for their own websites. But Google doesn’t want to offer 10 versions of the same article in it’s search results, so it will only show what it thinks is the original article or the source article. This is why you don’t want to have a lot of duplicate content on your website. Those duplicated articles will never rank in Google.
This is the most important thing to understand. Duplicate content doesn’t affect an entire site. It only affects that page. The only exception to this is if Google perceives that you are not offering anything new. Google doesn’t like spammy or thin content with no real substance. Webmasters that endlessly copy content may have their sites penalized in other ways, like de-indexing.
It doesn’t mean you can’t occasionally copy a good article and put it on your site as it’s normal to occasionally republish excellent content that can add a lot of value for your readers. Just don’t expect that one page to rank in Google’s search. It just means you don’t want to have a site that filled with lots of duplicate content.
Suggestion: If you are going to republish an article on your site, it’s better to write your own original thoughts/synopsis and then link to the article you wanted to share. That way your pages are all completely unique in Google’s eyes. But again, occasionally republishing an article on your site is not a bad thing… it just wont rank in Google.
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 | | Great tip - very good information to remember. Thanks for sharing! |
| | |  | | Great information. Thanks for sharing |
| | |  | | This is great information, Johnny. something i will have to remember since I have a website and use IBO. Sometimes I would like my blog to be on both. Have a great Fathers Day. |
| | |  | | Thanks for sharing Johnny, great info here. I learn so much from you my friend. |
| | |  | | Excellent blog Johnny ! For some people it is much easy just to copy and paste the article or the blog...but I think that important is to create your personal articles or blogs and so you can avoid penalties made by Google. Thanks for share this to us. |
| | |  | | Thanks for a great blog Johnny, learned a few things. tweeting see you at the top. |
| | |  | | This is the best advice we have seen about using duplicate content. Online college students are taught 79 percent of every paper they create has to be original content. They are also taught to credit the source for the 21 percent they have copied. You can be assured this works for blogs and articles online also. |
| | |  | | Great article Johnny, very useful information exactly the kind of info we should share with our IBO associates. |
| | |  | | Great blog Johnny! Go IBO! |
| | |  | | Thanks for shedding light on making duplicate copies of blogs and articles! Thanks for sharing this with us Johnny Lee! Go IBO! :) |
| | |  | | I never even thought about duplicating content |
| | |  | | Thanks for the valuable information. I like the suggestion of linking an article vs adding it to your blog |
| | |  | | I was wondering about this using other's information. I am so glad you posted this and I come across this. Thank you. |
| | |  | | Its something people - Marketers - Bloggers need to read.
An other good sharing Blog Johnny. Keep up the good work
Sig - TeamSig |
| | |  | | Excellent and brilliant Johnny, you expressed this point well. No one wants to get penalized in the search engines. I encourage everyone to read this today. ~Terri Pattio - MLM Coach/Mentor with a servant's heart |
| | |  | | very interesting Johnny.. thanks for sharing |
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