SELECTED PRESS RELEASE:
posted on: 6/22/2012 4:41:25 PM EST
Building Trust - Branding Yourself
Customer Loyalty, Branding, Social Credibility, trust

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I recently came across an excellent blog by guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group.

Drew addresses - Marketing - The Art of Selling - Customer Loyalty - Brand promise - Social Credibility

He makes the point that at the core of every one of them is trust, or the lack thereof. he says:

"Think of any relationship you have — personal or professional. How close you feel to that person is directly correlated to how much you trust them. The deeper the trust, the deeper the relationship. And the deeper the relationship, the more likely it is to be long lasting. Which from your business’ point of view translates to more profitable. (This works the same with employees, by the way.)

The only thing more painful than being in a relationship where you are not trusted… is being in a relationship where you cannot trust. In fact, no real relationship can exist where trust does not.

So sooner or later… it will go away.

Notice that I didn’t say like, love, respect, or admire. We can like or even love someone and not trust them. We can respect someone’s work or intelligence and not trust them. We can even admire someone’s abilities or talents and still not trust them.

I can be the most innovative, proactive, on the cutting edge, smartest marketing guy in the world, but if you don’t trust me and believe that I have your best interest at heart — you simply won’t be able to do business with me over the long haul."

Drew continues to make the point that without trust, there is always a lingering, nagging doubt. Sincerity is questioned and hidden motives and meanings, even if they don’t exist, will come to mind. Even if one offers rational and truthful explanations — there exists wonder about what’s underneath.

Trust defies logic, fact, and truth. It’s all about the gut. Factually accurate or not — it is innate in nature.

Drew offers these tips, on which I concur -

1. Be human
2. Be honest about what you can and can’t do
3. Care
4. Behave in a way that creates trust

Trust is strengthened or weakened by actions. Trust is what drives word of mouth. Trust is what earns loyalty. And trust is at the heart of any relationship worth having.



BUSINESS OWNER COMMENTS:  leave comment
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Tony Kelly   331 day(s) ago
Great blog we must promote our self first
 
Dennis Thorgesen   331 day(s) ago
Building trust and keeping it is what it takes to succeed in business and in life. A reputation can take years to build and seconds to be stripped from you. Follow the four points and it will do the most for you.
 
Terri Pattio    331 day(s) ago
Oh yes this is an excellent post Johnny. You always share such great information. This is surely going to be shared everywhere. ~Terri Pattio - MLM Coach/Mentor with a servant's heart
 
Paul Newman   331 day(s) ago
Great work Johnny. Trust definitely goes a long way!
 
Arnold Allen Jones   331 day(s) ago
Johnny, thanks for sharing this. I really enjoyed reading it and is very helpful for new people like me.
 
Helen Davis   331 day(s) ago
Good blog! Great advice. I noticed that I am more likely to join a person who has already branded themselves online that someone that I have never heard of.
 
Cecelia McCarty   331 day(s) ago
Hi Johnny, Thank you for this wonderful Blog! Cecelia
 
Athena Canty   331 day(s) ago
Great blog and greatly appreciated. thanks for sharing!!!
 
Philippe Moisan   331 day(s) ago
Cool blog, Johnny, I do believe strongly that trust is one of the most important aspects of our businesses, for better long term results, thanks for sharing :)
 
Kaylin Ling   331 day(s) ago
This is surely a very interestig article. A share for you :)
 
Rob Cenname   331 day(s) ago
Thanks for sharing Johnny, great post! Very interesting!
 
Don Fodor   331 day(s) ago
I enjoyed reading this blog...makes you think about why you trust some people and distrust others. This makes me think also about asdvertising messages and even politics. Well said.
 
Marian Gurowicz    331 day(s) ago
Trust can take a lifetime to build and only minutes to destroy. Always act in a trustworthy way. The reputation that you are protecting is your own.
 
Lovette DePina    332 day(s) ago
Dear Johnny - WONDERFUL BLOG! Without trust, whether in business or in our personal life....what do you have? This is the BEST ADVICE. Love your blog....thanks for sharing!
 
Don Merrill   332 day(s) ago
Trust. An essential ingredient in forming a long lasting relationship. Thanks for sharing.
 
Ted Goldsmith   332 day(s) ago
Keep building trust with ibo, Great blog, thanks
 
David Howe   332 day(s) ago
Have not found ANY better advise than this Johnnie. Thnx for sharing! GOD Bless you n yours abundantly.
 
Susan Evans   332 day(s) ago
Great blog Johnny, trust is everything. Shared!
 
Beth Wirht   332 day(s) ago
Another great blog Johnny - such words of wisdom, thank you for sharing that.
 
Jack Albright   336 day(s) ago
What a great blog post Johnny. You nailed it right on the head with this one my friend. It's all about trust.
 
Idriss A Diaw   336 day(s) ago
Business branding is of paramount importance. Building trust is also vital to success.
 
Kenneth Leon   336 day(s) ago
Read your blog.Gald to!
 
BEAT CHENWI ABONGIA   336 day(s) ago
Great blog Mr. Johnny. Thank you for sharing this information.
 
Sigurd Skeie   336 day(s) ago
Very good Jogn, get it out there, let them read the truth. Well written, worthy to share Respect Sig
 
Victor Courville   336 day(s) ago
Great Blog!..Looking for more to come.
 
Jessica Lefebvre   336 day(s) ago
Great content - trust is really the basis for everything! Thanks
 
Deborah Anders Schrupp   336 day(s) ago
Great blog, Johnny. Trust is key to success.
 
Russell Morris   337 day(s) ago
Great blog Johnny. Good points. Tweeting.
 
Donna Walker   337 day(s) ago
Great blog Johnny, trust is so very important - thanks for sharing.
 
Julie Klein    337 day(s) ago
What a thought-provoking article Johnny. I've always know trust is important, but I had never looked at trust in the business world in this way. Great blog.
 
Idriss A Diaw   337 day(s) ago
It is simple: we do not do business with people we do not trust.
 


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