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posted on:
12/4/2011 10:35:57 AM EST
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The Internet is Used 24/7, But Timing Still Matters
holidays, online business, internet marketing, strategies, marketing, customer contact, conversions
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With so much information on the Internet these days about Internet marketing, identifying the best approach is sometimes difficult. Whatever your choices, it is important to understand the timing issues you should keep in mind.
Information articles and advice on internet marketing are a dime a dozen. Reports and studies often find things we usually already know if we just use our common sense. In general, more people are using the Internet to find services and products. The volume of sales is increasing each year, and people are nervous about identity theft. Wow, what a surprise.
While the Internet is available and used 24 hours a day, 365 days a year, buying trends do not encompass this vast time period. Instead, they are specific to particular periods of the week and year. In general, people are far more likely to take action on a site during the work week and during work hours. When they search for something during this period, they are already motivated to purchase. On weekends or holidays, sale conversion rates will drop as people are more likely to be just browsing around the Internet if they are even in front of a computer.
So, how can you use this information to your benefit? Your communications with clients should be oriented to occur during the week, preferably on a Monday or Tuesday. Your marketing materials should also be oriented to offer incentives for limited time periods, typically one or two days from Monday through Thursday. Finally, you should be sending out email newsletters on Monday evenings, so your prospects can read it when they come to work Tuesday morning. The hassles of Monday should be over, which will make them more receptive.
These guidelines apply throughout the year with one exception.
The holiday season on the Internet runs from early November through the end of the third week of December. So we're halfway there. The first Monday after the Thanksgiving weekend is historically a huge online sales day. If you sell products or services that can be tied into the holiday season, you can’t help but make a bundle during this period, IF you stay in front of your prospects. Prospects are highly motivated to buy (aren't we all?) and you need to get in front of them.
Email communication should be sent every three days beginning in early December.
From that point forward, you should be sending different email communications to prospects and former clients on a daily basis. Holiday themes and colors will work well and tie into the season.
This is your golden time, so get in front of your clients.
There are untold strategies and different aspects of Internet marketing discussed and debated on a daily basis. Take into account TIMING issues and you can will see an upward trend in your revenues.
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BUSINESS OWNER COMMENTS:
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 | | A Great Article, with good information indeed. The Time is Right now!!
Sharing it so more can read it.
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| | |  | | Excellent points Johnny, strategy is so important to business success...thankyou for this post;) |
| | |  | | Will take your great information and use it. We all need a reminder every now and then. |
| | |  | | Excellent information! I definitely make most of my sales between Thanksgiving and 2nd week of December and now that you mention it, during the work week as well. Thank you for sharing :) |
| | |  | | Johnny you really said a mouthful, and what you say is true about timing. Now is the time for everyone to prosper provided they are educated on how to do it correctly.
~Terri Pattio - Mentor with a servant's heart |
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