SELECTED PRESS RELEASE:
12/17/2011 10:59:27 AM EST
|The Paradigm Shift in making PROFITS - Part II. REACTION & OFFLINE
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To continue our discussion about the Paradigm Shift in making PROFITS on the Internet, let's look at the
P --- Personalization (know your market)
R --- Reaction (adapt to market changes)
O ---Offline (traditional methods are proven)
F --- Friendship (communicate and befriend your prospects)
I --- Interaction (listen and question more than you talk)
T --- Trust ( build relationships and deliver as promised)
In the last issue we talked about the importance of Personalizing your approach to your prospect and making it personal.
Today we'll discuss the REACTION and OFFLINE aspects of the new P.R.O.F.I.T. model.
You need to realize that unless you act quickly and change things in this rapidly changing environment, then the proverbial is going to hit the fan.
This NEW marketing arena is also about making it real. This doesn’t mean you have to get a physical office – it just means you need to start treating this like a REAL business, not a hobby. Until you do you really won't profit.
Sure, hobbyists will make some money online but when the big shakeout inevitably comes it will be those with a real business who’ll be left standing. Those just “playing” at this will not. To set your online business apart from others and not only survive but thrive you need to realize the urgent need to REACT and change when something is not working and make it a real business by treating it with the seriousness it deserves.
Smart, successful marketers have long-realized that using offline methods to find new buyers and convert prospects into customers is a great way of doing business. And what used to be a nice-to-have component to internet marketing has now become an essential must-have component for your business, because winning marketers:
· Take online leads offline to build trust, relationships and give more value
· Take offline leads online using simple sales funnels
· Counteract attention deficit disorder by using a simple postcard or phone call to make prospects and customers sit up and take notice
· Adapt online advertising for offline purposes (classified ads, direct mail)
Using these methods adds to your arsenal and increases the "personalization" of your efforts
simultaneously. It adds the extra "I care" factor many miss.
In the next issue we will discuss the importance of Friendship, Interaction and Trust.
Stay tuned for more.....
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|Understanding the whole profit cycle is really important. the ability to "React" is indeed important and the offline tips are great!|