SELECTED PRESS RELEASE:
posted on: 5/26/2012 10:59:11 AM EST
How to Create an Internet Marketing Plan
marketing plan, internet marketing, campaigns, social media, budgeting

 VISIT WEBSITE (learn more)

Contrary to popular belief, Internet Marketing is seldom an overnight process. Even if one buys in to the "made for you ready to go website", there is still a need for a comprehensive marketing plan to make it successful.

There are numerous aspects involved in developing an Internet Marketing plan. From budget to end goal, marketing is a long-term process. It is also a detailed process, which is the reason many site owners hire a marketing specialist to help them make their plan.

This is not a comprehensive list, but here are some aspects I believe must be included in your marketing campaign plans:

To start, you must define the major goal of the marketing campaign. Do you want to increase customer loyalty, boost brand awareness or sell products? Different goals may require different strategies. You need to decide what it is you want to do, write it down, then make a campaign plan to reach that goal.

How are you going to market? Whether it's your own website or an affiliate website, you have to decide what combination of venues and methods are going to work best to drive visitors and traffic to your offer. This may include actively posting on social media sites, developing Facebook fan pages, Facebook Groups, setting up Twitter accounts, email or article marketing methods. You may decide to buy ads on Facebook, yahoo, Bing or Google to help drive targeted traffic to your offer. Identify the customer base you want to target, then advertise in places where they frequent.

Whatever the goal or method, your campaign will be limited only by your marketing budget and how much time you spend promoting. This is not something that can be decided on the fly. You can't succeed in Internet marketing flying by the seat of your pants. Make a budget and determine what your Return on Investment is going to be. You may start with a small amount of money, gradually increasing the budget to the highest, yet still comfortable level to maximize your profits.

Research your competition. Learn about the direct competitors in your niche by searching for your keywords. Examine their websites, landing pages, videos, Facebook and Twitter accounts. Click on their offers, watch their videos, find out what they are offering. Thoroughly research their services and products, and learn their strengths and weaknesses. Look around and find out where they are advertising. Learn what they are doing so you can compete on a more level playing field.

Finally, remember your services and products should not be carbon copies of your competitors. Differentiate yourself, even if you must increase the quantity of your items or include extras in your service packages.

In other words, offer your prospects something that will not get from your competitors. Be unique!



BUSINESS OWNER COMMENTS:  leave comment
  ** You need to be a member of IBOtoolbox to comment. Click Here to create free account.
Sonya Everitt   332 day(s) ago
This is a really good blog. Thanks for posting.
 
Nathalie Villeneuve   353 day(s) ago
Very powerful post! You have such great knowledge about internet marketing and I am sure new marketers will benefit greatly from your insights. I am sharing in hope that a lot of people will read this... Thank you Johnny.
 
Nathalie Villeneuve   353 day(s) ago
Very powerful post! You have such great knowledge about internet marketing and I am sure new marketers will benefit greatly from your insights. I am sharing in hope that a lot of people will read this... Thank you Johnny.
 
Jack Albright   353 day(s) ago
Great blog Johnny, I learn so much from you. You're right, there is no overnight success in internet marketing. First of all, you have to have goals set, you have to have a plan of action, the right attitude, and the determination to see those dreams materialize. A TL&B for you my friend. "Success is not final, failure is not fatal, it is the courage to continue that counts." ~ Winston Churchill
 
Don Fodor   353 day(s) ago
Excellent information about marketing. I am new to this business model but understand that marketing and advertising are the "hearts" of any business. It's great to know it is more about connecting with people than making sales. I live for good conversations.
 
Ced Reynolds    353 day(s) ago
Good advice Johnny. Any newbie or person struggling would do good to bookmark this blog and follow the steps you've laid out point by point. Blessings to you my friend.
 
Don Sabelhaus    356 day(s) ago
Thanks for sharing your thoughts Johnny, a failure to plan is a plan to fail. Every successful business needs a plan. TB&L
 
Susan Bachelder   357 day(s) ago
Valuable information!...thank you
 
Don Fox   357 day(s) ago
Excellent blog and very informative...well written
 
Jimmy Diggs   357 day(s) ago
Thanks for sharing my friend!!! Jimmy
 
Carolyn Coleman-Grady   357 day(s) ago
Hi Johnny, great information. I appreciate your post. Very informative Goggle +
 
Robin Rothwell   357 day(s) ago
Great ideas & advice Johnny. The pros & newbies alike should read & contemplate. Thanks.
 
Lisa Smith   357 day(s) ago
Wow, Johnny, this is well written! This is a fantastic plan, if followed ,I'm sure will have remarkable results. ~TWEETING!
 
André Feldman   357 day(s) ago
Get an Internet EDUCATION *First*.... period And Please don't try to make 10 things at the same Time.... Better to do 2 and "concentrate your energy" on those TWO......and See some Flowers.... Marketing.... YEAH.... That's a Hard One.... I remember when I started..... Losing virginity in this ARENA is Painful (pardon my words).... But I am Explicit... Great Writing Johnny... I have enjoyed this Article a Lot... "R.E.A.L" Reality.... A Strong Hug My Friend.....
 
John E Brown   357 day(s) ago
I thoroughly enjoyed the reading of your post and advise to plan for your success is imperative in marketing online or off-line
 
Anne Long   357 day(s) ago
Due Diligence is always in order... then making a plan to succeed.
 
Terri Pattio    357 day(s) ago
Every thing you said is on point. Brilliant information Johnny. ~Terri Pattio - MLM Coach/Mentor with a servant's heart
 
Rieke Fleischer   357 day(s) ago
This article is a 'must read' for every newbie to Internet Marketing and also the advanced ones. WTG
 
Charles Haire   357 day(s) ago
Nice Post. Great Advice! Thanks for sharing, Johnny
 
Richard Millner    358 day(s) ago
very nice blog. Good information Johnny
 
Lynda Marsden   358 day(s) ago
Excellent blog, thank you for sharing so much information
 
Annemarie Berukoff   358 day(s) ago
Excellent information as usual, Johnny. Internet Marketing is certainly not just a walk down a garden path...it takes a lot of work to set the tracks first. I'm always looking to simplify this process so more people can be more successful and "smell the roses."
 
Deborah (Debi) Becker   358 day(s) ago
Interesting always. We can all be sure to learn something from your blogs, Johnny.
 
Steve/Vicky Bruce   358 day(s) ago
Thanks for a great blog Johnny, learned a few things. tweeting see you at the top.
 
Jo Anne Blair   358 day(s) ago
Very good information, Johnny. Have a happy, safe weekend. Liked and tweeted
 
Idriss A Diaw   358 day(s) ago
Good point. Whoever does not plan, plans to fail.
 


PRESS RELEASE LISTING:
  Select a press release to view
1/23/2013  May I Introduce You to Ultimate Team Success?
8/19/2012  Baby Boomers and Hippies
8/18/2012  ECO-SMARTER, SMALLER, BETTER: The NEW XANGO
8/12/2012  How Did Baby Boomers Survive?
8/11/2012  2010 Blessings - Why it Works.
8/7/2012  Introducing Ultimate Cash Ads
8/4/2012  Do You Worry?
7/29/2012  Xango Precis - Natural Resilience for Heart and Mind
7/24/2012  Staying Positive in a Negative World
7/22/2012  An Exercise in Creativity and Adaptability
7/21/2012  Understanding COsmetic Sunscreen Labeling
7/18/2012  Xango's Glimpse -Toxin free Skincare
7/16/2012  Mangosteen: "The Queen of Fruits"
7/15/2012  Loyalty and Knowing When to Change Sides
7/12/2012  Baby Boomers and The Fountain of Youth
7/8/2012  Communicate with Integrity
7/6/2012  How to Be an Artist of Persuasion
7/3/2012  Life, Liberty, and the Pursuit of Happiness
7/1/2012  Relationship Marketing - Know When to Hold Your Tongue
6/28/2012  Empower Yourself Through Inspiration
6/26/2012  Direct Sales and MLM - the Who? and Why?
6/24/2012  A Lesson in Financial Planning (Sunday Comic)
6/22/2012  Building Trust - Branding Yourself
6/21/2012  5 Reasons Why Most NEW Internet Businesses Fail
6/19/2012  What do All Successful People in Business Share?
6/17/2012  Sunday Comics - Can You Take it With You?
6/16/2012  What You Need to Know about SEO & Duplicate Content
6/14/2012  Making Money with Twitter
6/13/2012  Tips for getting Started with Twitter
6/10/2012  The Importance of Branding in Your Home Based Business
6/7/2012  Marketing Truth or Consequences?
6/5/2012  Make Money with Personal ENTHUSIASM!
6/3/2012  Measuring Up to High Standards - IBO Sunday Comics #6
6/1/2012  Writing Effectively Communicates Your Message
5/31/2012  Oreo Cookies Signaling Higher Inflation
5/29/2012  Inspire Yourself - Don't Wait for Someone to Do it For You.
5/27/2012  Sunday Comics - A Golfer's Mindset
5/26/2012  How to Create an Internet Marketing Plan
5/25/2012  Losing Yourself in Your Quest for Abundance
5/23/2012  The Science of Advertising
5/22/2012  Make Money - Build a Perfect Sales Funnel
5/20/2012  Social Media and Religion
5/19/2012  The Rich and the Broke - It's in Your Head
5/18/2012  We are Entering the AGE of the ENTREPRENEUR
5/16/2012  No Man is an Island - Mentors make a Difference
5/15/2012  Speed and Internet Success - the Correlation
5/13/2012  SUNDAY COMICS #4 - Life Lessons - The Elevator Experience
5/11/2012  There are Problems - Where are the Answers?
5/8/2012  Traffic Tactics that Won't Cost You a Cent
5/6/2012  Sunday Comics Edition #3 - Reminiscing
5/5/2012  How Do I get Hits to my Site in the IM Niche?
5/2/2012  What Do You Really Need To Be An On-Line Success
4/29/2012  Sunday Comics Edition #2- a Reprieve from Business
4/28/2012  Ignorance is Bliss...or is it?
4/26/2012  Advice to Millions Who Rush Through Life
4/24/2012  Are You a Slave to Your Business?
4/22/2012  The Sunday Comics - a Reprieve from Business
4/20/2012  Are you Blogging for Fun or for Profit?
4/18/2012  What Were You Thinking?
4/17/2012  What's Your Confidence Got to Do With It?
4/15/2012  JSS TRIPLER – 11 MONTHS LATER –A TESTIMONIAL
4/13/2012  Carpe Diem! - Become Unstoppable!
4/12/2012  Employee or Entrepreneur - Where is your Mind?
4/9/2012  You Can't Read Your Way to Success
4/7/2012  How Important is FAITH in the Pursuit of Success
4/4/2012  We All Make Excuses for Not Writing or Blogging
4/2/2012  Ways To Build Brand Awareness on Social Media - Free Or Paid?
4/1/2012  8 Reasons Why You Should Send Me One Dollar
4/1/2012  BAD Grammar can Break or Make Your Blog
3/29/2012  Be Grateful - Give Thanks - Receive More
3/27/2012  Are You Operating at Peak Performance?
3/25/2012  Success - There's Always a Leader in a Changing World
3/22/2012  Humor - God's Gift to the Soul
3/19/2012  "A Penny Saved is a Penny EARNED", or is it??
3/18/2012  Help Yourself and Unleash Your Potential
3/16/2012  Understanding PLR - What it Can Mean to your Business
3/14/2012  Under-employment in America - There's No Quick Fix
3/12/2012  Understanding Yourself and Your Emotional Triggers
3/10/2012  Internet Marketing - The Basics
3/4/2012  The Biggest Threat to America - an Opinion
3/1/2012  Lead Generation - Why You Need it.
2/28/2012  MLM and More Blogging Tips
2/26/2012  Blogging for Business and MLM
2/25/2012  Overcoming Roadblocks to Personal Growth and Development
2/18/2012  What is JSS Tripler and How Does JSS Tripler Work?
2/17/2012  An Awesome Story - Is Life Passing Us By?
2/16/2012  The A B C's of MOTIVATION - Change
2/14/2012  The Laws of Attraction - Myths Exposed
2/12/2012  Creative Problem Solving - Think Out of Your Box!
2/11/2012  How To Become A Leader
2/7/2012  Motivational Thoughts - Do They work for You??
2/6/2012  A Simple Test to Rate Your Positive Thinking
2/4/2012  Boost Your Productivity With HEURISTICS.
1/31/2012  The Phenomeum of FREE
1/30/2012  When Does Free Equal Money?
1/21/2012  7 Things That Will Change The Way You Look At Fat Loss Forever.
1/18/2012  How to Set and Visualize Your Goals
1/12/2012  Do You NEED to be ACCEPTED?
1/10/2012  Personal Development Tools for Prosperity
1/9/2012  DEVELOPING YOUR PERSONAL MAGNETISM for SUCCESS
1/2/2012  When and How to Monetize Your Blog
12/27/2011  Why Blogging should be used as an Internet Marketing tool.
12/18/2011  The Paradigm Shift in making PROFITS - FRIENDSHIP, INTERACTION,
12/17/2011  The Paradigm Shift in making PROFITS - Part II. REACTION & OFFLIN
12/11/2011  The Paradigm Shift in making PROFITS - Part I. PERSONALIZATION
12/10/2011  The Paradigm Shift in making PROFITS on the Internet
12/8/2011  The Importance of A Good Website Design
12/4/2011  The Internet is Used 24/7, But Timing Still Matters
11/29/2011  What is Class?
11/27/2011  Using Article Marketing to Increase Your Web Prescence
11/25/2011  How to Use Twitter to Grow Your Online Presence
11/23/2011  The FTC Adds Protection for Work-at-Home Seekers
11/20/2011  A Field of Dreams - Build it and they will come...
11/19/2011  Tips on Article Writing, Keywords and SEO
11/16/2011  Create Your Own EBook in 5 Easy Steps!
11/12/2011  The Differences between Marketing and Advertising
11/8/2011  Do You Know What "Color" Your Prospects Are?
11/4/2011  The US Government and a Family - Economic Comparison
11/3/2011  Blogging vs Sales Copy -Selecting the Right Words
10/31/2011  Understanding the Consumer Buying Process
10/29/2011  Do you Have a BRANDING Strategy?
10/27/2011  New Internet Blacklist Bill Could Shut Down Twitter And Youtube!
10/26/2011  The ENTREPRENeuR on the Internet
10/25/2011  Turning Barriers Into Blessings Before They Become Barricades
10/23/2011  WHO OR WHAT ARE ANGELS? Thoughts on Sunday....
10/21/2011  Is Your Email Marketing Working?
10/18/2011  Let's Talk Marketing for a Minute
10/16/2011  Advertise Using Power Words
10/15/2011  Avoid Scams and concentrate on Real Dollars
10/13/2011  Choose a Market You’re Passionate About and Stay Focussed
10/10/2011  New, Revolutionary Email, List Building & Marketing Solution
10/8/2011  What Does “Recession” Really Mean? And How does it Affect Us?
10/1/2011  The Infamous Siamese
10/1/2011  Get Rich Quick!
9/24/2011  Profit or Bankruptcy - The Two Results of Internet Marketing
9/18/2011  Entertaining cat Videos
9/17/2011  Good Information Allows You to Make Good Decisions.