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Reynold Delgado
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9 Tips For Growing Your Business on INSTAGRAM 2017

Published on 9/12/2017
For additional information  Click Here

Although I have not been addressing all my 2017 resolutions, I've been pretty good at the whole Instagram issue.

I've been posting almost every day since the first of the year and some days I get to post 2 or even 3 times! As I've gotten more on Instagram, I've picked up some actionable tips along the way I'm sharing today!

The reason why I do not title this post "Tips for Growing Your Next Instagram" or "How to Get More Followers on Instagram" is because I believe there is more to being successful on Instagram than having a following growth.

Commitment is important too! I used to be terrible at participating with others on Instagram and I think it caused my growth to stagnate. If you want growth in followers, you have to have commitment. The two go hand in hand!

 

SO here you have it,

9 Tips For Growing Your Business on Instagram 2017

 

1. Be attractive.


As I mentioned in my short introduction, commitment is important. It's obvious, but it's not something I started doing until the last few months and it's made a world of difference.

The more you comment on the photos of others, the more comments you get from your own.

Quality also matters, of course. I have not found any source to confirm this, but I've heard that brief / emoji comments only on Instagram did not factor in their analyzes.

I have no idea if this is true or not, but it looks like it might be a means to filter spam comments. So if you are leaving comments, they are good. You do not need to be Hemmingway to comment that someone's flatlay looks good or that their lunch is making them hungry.

My criteria for a good comment is one that makes it obvious that I looked at the photo and read (or at least navigated) the subtitle.

There is nothing more insulting than getting a comment that says "cute outfit!" in a photo of a jar of facial cream (okay there are more insulting things like let's say you are forbidden to enter a country because of your religion, but I'm trying to keep things clear here, friends.

2. Use smaller, more specific hashtags


Before reading Sarirah's post, I was working under the false impression that the greater the next a hashtag, the better.

A tag with 2,634,052 photos should have more users than a tag with 26,340 photos so therefore my photos should be getting more exposure with the more popular.

But in a tag of 2,634,052 photos, your photo is lost in a sea. On a 26,340 photos tag, your photo has the opportunity to be at the top / explore page! In addition, I have found that people looking for more specific hashtags are more likely to interact with their account because they are obviously interested enough in the subject to search for that niche hashtag in the first place.

And it makes sense to me because when I think of my own Instagram habits, I respond in the same way.

When I browse the tag #airjordanblogger I rarely interact with many with the photos because half of the photos are visually unattractive or irrelevant.

From those photos I see 1 maybe 2 photos that I would be interested enough to click. Needless to say, I got bored very quickly and I gave up looking at the label.

In comparison I searched the label #skincareobsessed and almost want to click on each photo. Because they are all relevant and pull me in, I'm much more likely to continue scrolling down and navigating for more photos.

There is also the problem that hashtags are tempered to hell. While writing this post I searched the hashtag #beautyblogger on Instagram and received the following message:

So if you used those hashtag people you would not even find your photo unless you were on the top page!

That's not to say that I avoid larger hashtags, but I try to have at least half of my hashtags that are smaller hashtags. Two popular and growing "niche" hashtags for beauty bloggers to use are #beautycommunity and #discoverunder100k.

3. Maximize the number of hashtags you use


I have read several articles saying that despite the fact that Instagram allows you to use 30 hashtags per photo, it is in "bad taste" to use all 30. Instead you are advised to stick to 10-15.

Well I like having to use all 30 of my hashtags and I have noticed many bloggers to do the same.

Maybe in other niches it's in bad taste, but I promise nobody within the blogging community will look down or follow you by using a ton of hashtags. If something is a sign that you know how to hurry.

4. Be consistent with your hashtags


At this point you may be thinking, "Really, another tip hashtag?" but people, hashtags are #awesome! I have discovered that I have more commitment to the photos in which I used the same hashtags over and over again.

The basic premise is the more someone sees your photos and counts, the more likely they are to move on.

If I continually see someone's photos on the scan page and I like them continuously, they are more likely to follow them. Repeated exposure is almost like tearing down a wall.

5. Do not be afraid to follow people


I feel that there are some kind of unwritten rules that are good or great to follow as few people as possible on Instagram. I mean, I get where that kind of mentality comes from.

I've kept that mentality before! But when you follow someone who is opening the opportunity to win an Instagram friendship with that person.

And friends like and comment on each other's photos. And Instagram favors photos with more commitment.

Negin Mirsalehi is one of the most popular fashion bloggers on Instagram with a whopping 3.7 million followers.

I remember when I first discovered his account that he had about 1 million followers, but he was also tracking over 1 million accounts!

Note: I am not saying to go ahead and spam 100s of random accounts in the hope that I will follow you back. Instagram has changed a lot over the years and if they see you acting spam, they can disable your account.

Nor is it the idiot who follows people just to instantly not follow them as soon as they follow you back. I have come to recognize these types of accounts.

Many times they will have a beautiful account and 20k + followers. They follow more than 1,000 people so it's not amazing for them to be interested in your small potato bill.

You've never been compromised with your account and never committed to yours, but your pictures are nice and they fed your ego following you to follow up. And baaam, once they got their follow up they unfollow you.

I am not saying that every account I have described is so, but 9 out of 10 times.

It's annoying and I've simply stopped following the accounts like that, even if your photos are beautiful because the gloomy tactics bother me too much.

6. Try your best to have a theme


At this point I am still trying to balance the whole issue.

I want to post what I like, but I also want to have a consistent looking account because I've definitely noticed an increase in followers when my food is more even.

One of the most popular tips I've seen to keep a topic is to use the same filter in every photo you post.

This poses a problem for me because I do not use traditional filters in my photos and I do not edit all my photos in the same way.

While it may work to have a sexy looking instagram, each individual photo may not look all that attractive.

The way I'm trying to keep a topic right now is by color. I've been spinning between white, gray, light pink and green backgrounds.

I was browsing the Instagram book of Song of Style the other day on Anthropologie and I think maybe I need to order it from Amazon. It seemed she had a lot of good advice on how to cure her Instagram!

7. Put some meat in your captions


And by flesh, I mean substance. I used to post minimal captions like "new blog" or "lipstick of the day" or something, but I noticed that even slightly longer captions received more comments.

No one asks you to write the next great American novel, but writing a proper sentence or two is a game change. By writing more in his title, he is giving people more information to respond.

8. Plan ahead


One of the most obvious tips for Insta-fame is publishing consistently. Of course, it's easier said than done. If you are able to take pictures on the fly, accessories for you. I can not and if I want to keep my posting schedule I have to plan ahead.

Planning my Instagram in advance has saved me a lot of time and stress. Normally I will plan what I want to post during the week and shoot everything over a day or two.

There are so many advantages to planning ahead:


1) You can make sure your photos are cohesive, in brand, and in theme.
2) You do not depend entirely on the gods of fickle time.
3) You can set in optimum times (I find that I get the most and comments when I put in the morning, around lunch, after work, or just before bed.)

Before planning I would like to publish 2 or 3 photos one day and then go another 5 without publishing anything. But with the planning I'm able to keep my photo a goal one day!

9. Participate in an Instagram challenge or two


Instagram challenges are a fun way to plan your content forward and find other IGers with similar interests and content!

In January I joined two challenges: one focused on the Asian beauty community and the other focused on the skin care community. I could not post every day for any of the challenges, but I still benefited from participating in the challenges.

Not only did I find a lot of new accounts to follow, but I also got a decent amount of new followers from both challenges.

Most likely it is because of what I said in tip number 2: people looking for specific, niche hashtags are more likely to interact with their photos and account.

Thank you For Reading, 

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