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Gary McKraken
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Gary McKraken   My Press Releases

Six Tips For Writing Effective Advertising Copy

Published on 11/22/2015
For additional information  Click Here

Writing and producing the format of your advertising is a crucial step. Here are half a dozen quick tips which you may find of help.

•    Decide on a format:  Do you want a straightforward advertisement or something to interest the reader such as a coupon or a competition?


•    Start with your headline: This should capture the interest of your readers.  Free and other such headings are largely ignored by advert weary readers so try for something unusual that will fascinate your readers enough to compel them to read the rest of the advert.


•    Be Brief: You are not writing a complete sales page, just a means of capturing the attention of your intended market.  Make it informative but do not over promise or tell people what to do. Suggest that you can solve their problems or meet their needs, now or in the future.


•    Be Concise: Attention spans are short and you will restricted by the amount of words or space you can use. Get to the point or bored readers will move on.


•    Show the Benefits: Focus on the benefits of using your product, going to your web site etc.  Answer the question “What is in it for me?” and you are almost there.


•    Impress Upon Them The Urgency:  Or the call to action.  Tell them why they should be quick.  Put a time frame on the opportunity.  Give a discount for quick action.

These guidelines would assure that you will be investing in an ad that will bring you your desired results.

A good advertising method is known as "ad swapping". To get started or to learn more about ad swapping you may like to download a totally free ebook which explains the process in more detail. It is available for free from http://www.adswapping.net – why not get yours now?

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