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George Pierce
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George Pierce   My Press Releases

How Charlotte Got Her Sticky!???

Published on 7/3/2013
For additional information  Click Here

How Charlotte Got Her Sticky!???

Over 60 years ago (1952) E. B. White's story of  "Charlotte's Web"  was published.
Charlotte was a spider that could spell, but that is nothing compared to her great
great grand daughter!  Charlotte's great great grand daughter is also named Charlotte
and she is an Internet Entrepreneur!  But it was not always that way!  This is the story of
how Charlotte got her sticky.

Charlotte's Story: (the great great grand daughter)
spider animated
Charlotte already had an innate talent for creating a "web" site-grin.  
A beautiful web site, Charlotte did build.  Charlotte soon realized that on her first websites,
however, people would land on her site but not stick.  It seemed that people left her site
within a few short seconds.

A spider's web would not be much good if there were no stickiness.  
Charlotte's "web" site was proving to be of little value since it lacked stickiness.  Making her
spider webs sticky was a natural process, making her website sticky was a bit of a challenge.  

spider web

Charlotte did her research and discovered a number of factors to make her site sticky.
She learned about copywriting.  Aha, Charlotte's web site now has an attention getting
headline and subheadline and more.  
Charlotte found that images help make her websites sticky.   Along the same lines, she learned that
rotators, infographs, and videos add significantly to her web site stickiness.
Her sites now have well chosen images, rotators with strong subliminal messages, humorous but targeted
infographs, and personalized videos.  
She also learned that humans like warm friendly sites, so no cold spidery sites for her-smile.
Charlotte heard that "content is king", and soon she found that most visitors want "Help" and
Information".  Charlotte makes sure that her visitors, find what they are looking for and more.

Charlotte knows the value of sticky!  Do you?  
cash in hand

I am writing this PR, because my early web sites were like Charlotte's first sites.  They seemed to
REPEL visitors-grin.  It took me quite a while and quite a bit of learning to turn this around.
A big Newbie problem for me, was that I knew had a problem...such as a high bounce rate,
but I had no clue as to how to fix it.

I hope that Charlotte's story will help to give you a clue or two and save you time.   Much success, my friends.





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