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George Pierce
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Bubba's Dad Really Embarrassed Bubba at the Dr.'s Office!

Published on 7/10/2017
For additional information  Click Here


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Bubba's Dad Really Embarrassed Bubba at the Dr.'s Office!

If you read my posts, you may be familiar with my good buddy, Bubba.  Bubba is one of the nicest people on the planet, but not one of the brightest.  

Last Saturday, Bubba and I were having a little breakfast at our local diner before we headed up to Sutter's Lake for some fishing.  

As we were eating, Bubba began to tell me about taking his dad to the doctor last Tuesday.   Bubba's dad, Barnie, is almost 85, strong and healthy.  Barnie hates going to the doctor, so Bubba has been taking him for his doctor visits for the last several years.  

Bubba told me that his dad really embarrassed him on the last visit.

"What happened?" I asked.

"You know dad is in his 80's and of all things to say to the Doc Williams, Dad asked him to lower his s,e,x drive.  I got embarrassed." said Bubba.  "Doc Williams got confused."  
"Barnie, I can see by your chart that you are just a few months away from your 85th birthday.  Is that right?"
"Yes, doc." said Barnie.
"And you want to lower your s.e,x drive?"
Again Barnie said yes to Doc Williams and continued, "You see, Doc, it is all in my head and I want you to lower it."

Niche Marketing is like Fi$hing for $$$$!  (Part Thirteen)

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 Upsell/ Downsell!??

In part twelve we left off at upsell/downsell.  An upsell or downsell is usually an extension of your original offer.  Upselling is asking your buyer to....upgrade or purchase an 'add on' which is more expensive than the original purchase or free offer.  Downsell is asking your buyer to purchase an add on that is less expensive than their original purchase. An OTO (One Time Offer, see part twelve)  is a perfect example of an upsell or sometimes a downsell.  

When your add ons and upgrades are relevant to the original  purchase, you are upselling or downselling. When your add on sale is an unrelated product, you are cross selling.  The keyword is 'selling'  and the theory behind an add on is that once a customer buys, then they are more likely to buy again.   

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Finding An OTO

In part two we covered how to us Clickbank and in part five how to use SFI as product sources.  These two sources are excellent for your OTO's.

If the above sounds boring or complicated, you are only half right-grin.  It may be boring but it is not complicated.  The meat and potatoes of  Internet marketing is MARKETING.  Your ultimate marketing goal is to make sales.  What I would like you to take away from this post is that a reasonable percentage of your sales will come from rebuys, some from OTO's and many from add ons in your emails.   Rather than remembering 'rebuy rates', think 'repeat orders' and an OTO is a way to get an immediate repeat order.

Nurturing Your List

An email list should be one of your major online goals.  Depending on your niche, your ability, and who you talk to, an email list will mean an additional 20% to 180% in revenue.   Believe it or not, a 180%  increase in revenue is realistic.   Whatever your business, a list will help you more than you may realize.  

Why should you nurture your list and what exactly does nurturing your list mean?  

Continued in part fourteen.

To see part one, click here.
To see part twelve, click here.

Thank you for reading, my friends, I wish you much success.

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