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posted on:
6/7/2012 7:12:27 AM EST
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I wish I could give more...
charity, musantry, giving, money, income
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I heard a seasoned fundraiser from a Catholic College Prepatory School in Southern California talk this week about how donors make her job easy. Sister Lesa Megaffin said that when she hears three statements from a donor, it opens the door to a conversation about giving back to La Reina Highschool.
I found Sister Lesa’s remarks insightful, because they signal a possible donor waiting for an “ask.” This week I will cover one of the three statements that you should listen for from your donors: “I wish I could give more…”
Someone who has just made a gift to you, but wishes that they could give even more is often in a perfect position to do just that (they just are unaware of the opportunities). If a donor gives you a cash gift, and says that he or she has little more to give, this is the time to introduce the concept of giving other assets such as stock or CDs that are producing little return. A donor who cannot or is unwilling to part with assets right now, but wants to give more, should also be approached for a bequest gift.
Many donors are open to, at the very least, including a charity as a beneficiary of the residue or a small percentage of their estate (even one or two percent). But, they might be willing to give more (10% or 25% of their estate), if you ask. You never know, unless you ask. If someone has charitable intent, and expresses willingness to give you more, that person is a strong candidate for a planned gift.
An individual may also be willing to give you a combination of assets or gifts both now and in the future. So, while they may only be able to give you a small annual gift, that gift, in combination with a bequest and testamentary charitable remainder trust, could be significant. Never underestimate your faithful supporters (particularly those that have given to you for over 10 years or more). They will give more, if you ask.
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 | | How refreshing, thanks for sharing! |
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