SELECTED PRESS RELEASE:
3/5/2012 1:33:04 PM EST
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Part 2: "Are You Feeling Contagious"
In this stage you are very volatile. By now you have an idea of the viral direction you wish to take. You know how to build your buzz using the interesting, entertaining, and satisfying angles of your marketing message. You know the basic steps to take,now how to spread your buzz worthy infection...
THE MAVEN AKA RESPECT MY AUTHOURITY:
In networks and social environments a maven is someone that holds influence or authority over the other members of a network. From the world of marketing, to politics to social trends, the role of maven is well established as the propagator of knowledge.
Say you have a product that was released six months ago with a miniscule response. Now, months later you have caught the attentiion of a big time guru in your field, and he sends out an endorsement mailing for you. - resulting in a large surge of visitors for you.
With this approach you find and use the maven and his influence to explode the viral influence of your product or service.
You can also find a way to use the influence of Mavens in your niche to your advantage. For example Ivory soap once included an 800 numjber on the back of every soap package for people to call with comment or questions.
In effect they supposed that only those who are passionate or knowledgeable about soap wold go through the trouble of calling and the company cound then use this valuable information that cost that next to nothing in the production stages.
A case study of this can be dissected with my viral report called "The Death of Internet Marketing" at ( thedeathofinternetmarketing.com )
This site leaked out to the public 5 days prior to launch. One of my affiliates did not read the notice that he needed to wait until Wednesday to promote.
This one affiliate sent an email to his list of members on a Saturday morning 4 days before he was supposed to. It started a domino effect.
His name is Joel Comm. And because he is a respected marketer, when he spoke, everyone listened. His review of the report started everyone talking about it.
In just over 23 hours, we had over 34,346 people create and account to get the report.
Saturday - 11,807 (Day One - 13 hours total)
Sunday 14,196 (Full Day)
Monday - 8,343 (First 17 hours)
Total = 34,346
This site went live by accident and was one of the most successful buzz campaigns in he history of our community. Because of the Maven/Authourity principal combined with all of the other features listed in this report.
JEFF WALKERS PRODUCT LAUNCH FORMULA
If you haven't heard the amazing methodology involved in this course you are probably broke. This method builds the viral buzz by using thoroughly orgainzed launch strategies. Essentially you make your product launch an event, a mysterious cascade that results in a fascinating tsunami effect.
Here's an awesome example of a product launch as an event:
EXAMPLE: xBOX 360
BUYING MEDIA BLITZ
Many of the methods we have discussed so far would be examples of media blitz. These are basically ways to leverage the attention of the media to seve your marketing purpose. This can take the form of a PR campaign in which you get a spot on the local or national news...or...the media attention can be the result of a paid media campaign.
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