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posted on:
6/29/2012 5:55:21 PM EST
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Something Special..but sometimes unnoticed in Marketing....
marketing, life changing, relationships, friendship, understanding, sales, sales and marketing
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There is something very Special, that often go unnoticed in the world of professional Marketing; (notice I qualified the word Marketing); the process by which we as marketers, become better, kinder, more caring and understanding persons because the very nature of our industry is that of interactivity, relationship building service
Similarities and Characteristics in Marketing and Tourism...!
While marketing may be used mainly as a tool and stepping stone to wealth creation and greater freedom, what really happens as a byproduct, is the relationships and bonds often formed in the process of our marketing activities. It is understood and accepted that people like and prefer to do business with people they know, like and trust. Therefore before the very first sale is made, we must work on creating, nourishing and expanding our relationships.
Instead of getting our instant gratification (the quick sale), we may have to wait indefinitely, while building, pruning and nurturing our relationships, before we can make that first sale,(then the up-sell and additional sales).
If one work in Tourism (as i have and have done and have for a considerable length of time), one is likely to see and notice similar characteristics between Marketing and Tourism) for they are in fact, rather closely aligned. While Tourism is seen and pursued as a way of creating jobs and incomes for individuals and governments, the world over; a major byproduct is greater understanding, acceptance, corporation and peace between and among individuals and nations..
Because tourism is a service industry, extremely competitive as well, workers in the field must deliver service of the highest standard, only to make sure their guests perception is that of receiving value for money and that they are being treated Special.and thus, opt to return again and again, and even act as ambassadors, telling others about their positive experiences, and the niceties of the establishment in question.
As Marketers, we have ever reason to be proud of what we do and are doing; changing the world and empowering ourselves and those we care most about....while becoming better persons in the process.
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 | | I was in a bit of a hurry yesterday (catching the ferry from one island to the other), when I wrote my blog. After a good night sleep, I have updated it. Please stop by rare and comment. Grateful shall be the word. |
| | | | | Thanks for your comment and Support. Every Comment equals more incentive to be more prdouctive and forward looking. |
| | |  | | Thanks for writing this. Have a great day, here comes a share for you |
| | | | | Thanks Rob, for rating and commenting on my blog. Much appreciated. |
| | |  | | Excellent blog Melvin, thanks for sharing it! |
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