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Steve Fazia
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Steve Fazia   My Press Releases

Small Ticket Repeat Sale vs. Big Ticket Sale?

Published on 2/20/2019
For additional information  Click Here

Over the course of some 40 years in the network marketing industry, I've seen a lot of products and services offered by various companies. The most successful companies with any type of longevity have offered high quality, somewhat unique, and highly consumable products. Most of the past 20 years I've been with a health and wellness company whose flagship product is a $50 item that people buy month after month. This has offered me a nice residual income over these years because people can only get this product from me or my company!

Other companies have tried to offer higher ticket items into the network marketing business model. Things like water filters, air purifiers, or expensive how to courses and seminars. In my opinion, these items are not only higher priced, but they are not consumable. That's not to say people can't make money selling them, it's the fact that they don't lend themselves well to NM. In other words, without the consumability, there's no residual aspect (you buy a water filter once, not every month!).

A couple of years ago, I learned of a relatively new technology in the form of a medical device which actually complemented my nutrition business (improves oxygen and nutrient delivery to the cells). It's what I consider a high ticket item (anything over $1,000 fits the bill). I purchased one for myself, but chose not to promote it at the time. I just had a tough time justifying in my mind selling a high ticket item for a one time commission when I was so used to earning residuals for all these years on a $50 product!

Many proponents of the high ticket sale argue that you spend about the same time and effort selling a low priced item as you do selling the higher priced product. Why not make a decent commission? My immediate reaction to this is that fewer people can AFFORD the higher ticket item, so your market is limited. I guess my dilemna is in my mind, just overcoming the mental block. Interestingly some things have transpired with the medical device making it much easier to promote; I actually sold my first one a few weeks ago, and it was almost effortless. The commission was nice (over $1,000), but now I will have to make another sale to earn any more. I don't want to take away from building my primary residual vehicle. So that's my quandry now, how to best integrate these 2 business models to flow freely, thereby complementing each other!

I'd be interested to hear any feedback on this from my fellow IBO members. Thanks for reading!

 

http://www.bmruniversity.com/whatisbemer/  World's ONLY physical vascular therapy device

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