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posted on:
8/13/2011 10:04:07 AM EST
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The Importance of Banner Advertising
banner advertising, banners
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My name is Kris Karafotas, the designer behind BizOpBanners.com and I want to educate you on the importance of banner advertising. I have been involved in Network Marketing for 14 years and an Internet Marketer for 10 of those years. One thing that I realized early on is that in order to succeed in this marketplace you need to set yourself aside from your competition - including fellow distributors and marketers involved in the same business opportunity.
While most companies provide banners and promotional materials for their distributors, it becomes ineffective when hundreds or thousands of people are advertising the exact same banner. You want to be unique in appearance, verbiage and cause curiosity to entice people to visit your website.
Whether you are designing your own banner or I am designing it for you, here are some tips that you should consider:
Banner Advertisement Tip# 1: Research Your Competition
Before you go up against any competitor, you must know what they are capable of. Research high traffic websites that are relevant to your business and look for banner advertisements that they might be displaying. This is a good way to get ideas and also know what your competition is doing.
Banner Advertisement Tip# 2: Keep it Simple
The second thing that you should remember in designing a good banner is to make sure that you keep it short and simple. Banner advertisements are displayed together with other information, competing with other information, and compete with several other factors on the page for the user’s attention.
As opposed to print media where the advertisement takes up an entire page or more, a banner advertisement uses a small limited area. Therefore, it is imperative to keep the banner advertisements simple, easy to understand and straight to the point. Brief is a good way to make your banner advertisement effective.
Banner Advertisement Tip# 3: Throw in Some Magic Words
Because your space is limited on banners, using less is more effective. When you are designing your banner, make sure that you use fonts that are clear, easy to read and of appropriate size, but make sure to use as few words as possible. If your prospects are working people then they do not have the time to read a long-winded message in tiny text to figure out what you are selling. The key is to make an impact by using keywords relevant to information found on your website.
Banner Advertisement Tip# 4: Color Choice for Your Banner
It's always a good idea to choose colors that are the same as the website that the prospect will be going to after he clicks on the banner. This gives a sense of familiarity to the prospect when arriving on the website. In choosing the colors, make sure it coordinates with the website but also make sure you stand out from the other banner advertisements displayed there.
BizOpBanners.com can design a unique, custom designed banner for your product or service at an affordable price, visit bizopbanners.com to learn more and see what our customers are saying about our service!
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