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posted on:
9/23/2011 3:08:46 PM EST
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Using "Click Here" in Advertising Works!
click through, marketing, advertising
 VISIT WEBSITE (learn more)
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There's an old saying that still holds true in today's society.....
"If you want someone to do something, you’ll get better results if you tell them exactly what to do."
Well, it really works in advertising, here's why:
Marketing Sherpa performed an experiment with their newsletter readers. The goal was to find out if the wording used in hyperlinks could make a difference in click through rates.
The answer is yes. They found that the right two or three “click” link words can lift click through rates by more than 8%.
Here are the results:
“Click to continue”: 8.53%
“Continue to article”: 3.3%
“Read more”: (-)1.8%
Here are some important things to consider about using "click here" in your marketing efforts:
Realize that the words you use should be relevant to increasing your clickthrough rates.
In your advertising, don't replace "click here" with "read this" or "learn more", hence tell them exactly what to do - "click here".
In tracking your clickthroughs, make sure you don't simply mirror the actual URL. Change the link into something that looks totally different. Not doing so can raise flags with filters and end up marking you as a possible spammer.
The most important this is to test! I can't stress this enough! Test and tweak!
For more ideas on marketing, visit www.ibourl.com/8sc
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BUSINESS OWNER COMMENTS:
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 | | Kris, This is outstanding. From now on my favorite words in blogs will be "Click to Continue". Thank you! |
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