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posted on:
9/25/2011 10:45:12 AM EST
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5 Powerful Landing Page Tips
landing page, opt-in forms
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Here are 5 powerful ways to make your landing page convert:
1. Make sure to display the most important part of your message on the top of the page. This will make it as easy as possible for your prospects to say "yes" to your offer. You want to make sure to place your opt-in box in a place on the page where your prospects don't have to scroll down to see more information. By doing this, it will increase your conversion rates.
2. Don't give your visitors too many options. Your landing page will perform better if your prospects only option is to complete your opt-in form. That means that you should remove any outside links or navigation that takes them away from your landing page.
3 Benefits sell, so show them! Enticing your visitors to opt-in for your content is the most effective way. Don't just state the title of what you are offer, rather state the benefits - you know - "what's in it for me" benefits that your prospect is looking for. Your prospects want to know what they will learn or what they will get when they opt-in for your content.
4. You must create a sense of urgency. If you give your prospects a compelling reason why they must opt-in now, they are more likely to do it. A good example would be by stating "limited time offer" or "limited seats available".
5. Most people just skim webpages and don't take the time to really read them. You want to keep your landing page attractive and to the point. Using bold text, bullet points and the use of arrows or buttons direct the prospect quickly through the page toward your call to action.
Finally, be sure to test your landing pages to determine which copy and graphics give you the best results. Constantly track and tweak your landing page for optimal results.
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