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posted on:
4/21/2011 5:53:30 PM EST
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Domain Name Secrets for Your Website
domain name, keywords, SEO
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Whatever the type of online presence you decide to have (blog or website), you need to get a domain name. Don’t just hurry to register a domain name though. Take your time and choose it wisely because a good domain name can be an extremely valuable asset for your business. Take your time to consider the many and varied options available to you.
Ideally, your domain name should be short, memorable, easy to spell & type and be descriptive of your website. Choose a common domain name extension such as .COM, .NET or .ORG. It’s also strongly recommended that you perform keyword research prior to registering a domain name as a keyword-rich domain name can help you rank better in the Search Engines. For example if you want your site to rank well in the Search Engines for “snow skiing”, you should try to get a domain name that contains the words “snow” and “skiing”.
Once you have a few domain name ideas in mind, go to a domain name registrar and perform a few searches.
Here are some tips on selecting an effective domain name:
1. How are you planning to use this name? If the domain name will be your primary company website, try finding a similar version to your company name that you can. If you're just starting out, choose your business name and domain name wisely. Make sure your visitors know what your domain name means or what it stands for.
2. Come up with a list of ideas to give a solution to a problem you are trying to solve, a little bit of brainstorming. A domain name that clearly indicates what you do (example iteachsnowskiing.com) or a problem that you solve, or a solution that you have to a problem will give a visitor a fairly clear picture of what they’ll find on your website. Visit the domain search such as Godaddy or other registrars and just start plugging in the names you’re brainstorming until you come up with 3 or 4 that are available.
3. For Search Engine Optimization (S.E.O.) purposes, ideally it helps to have your keywords in your domain name. Before buying your domain, make a list of keywords that someone might use to find you online. Think of what words people would key in to solve a problem, find your target market or a solution that you can offer.
4. A short domain name is always better, as you might have an email address attached to it. If it is too long, it’s harder to remember. You want your domain name to be as short, catchy and memorable as possible. After a few times of spelling out your lengthy email address, you'll come to appreciate the beauty of a short domain name. Your domain name can contain up to 67 letters and numbers (although I discourage having one of this length) and can contain no special characters other than hyphens.
5. Purchase a domain name with your given name. It pays to purchase your given name as a domain name, as well as any common misspellings of your name. Once you've purchased your name as a domain, you can redirect it to your primary website. This means that when someone types in a domain, they land at the website to which you pointed that domain.
6. Buy the .COM version of the name if it is available. When people hear a domain name, they "hear" .COM whether it's .NET or .BIZ or .ORG or whatever. So, it pays to find a domain name that you like that is part of the .COM family. If you just can't get the name you want, try a hyphenated version of the .COM name. Many S.E.O. specialists say that search engines like hyphenated names and many online business owners use hyphenated keywords in their domain
names to be more attractive to the Search Engines.
7. Lastly, consider owning other versions of your primary domain name. If you are registering the .COM version of a domain for your business, you may also want to secure variations of the name, alternate spellings, common misspellings as well as the .NET and .ORG versions of your domain and re-point them to your main site to keep them out of the hands of your competitors.
Your domain name is the beginning of the establishment of your presence online; take some time and put some thought into the process and the domain name will serve you well in the years to come. It is an effective tool for helping you get more clients online!
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