SELECTED PRESS RELEASE:
5/2/2012 3:58:49 PM EST
|How Pinterest Works
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How Pinterest Works
Pinterest is the hottest new social network on the Internet, being featured on shows like Good Morning America, showing up in newspapers around the globe and exciting women (and some men) to show off their favorite things to friends new and old. To help you get started, here is a quick walk-through of the tools you’ll have at your disposal.
Depending on when you read this, you may or may not need an invitation to join in on the fun. Pinterest grew so big so fast that its founders instituted an invite-only policy to limit how many people got into the site. Fortunately finding an invite is easy enough. Simple go on Twitter or Facebook and ask for one - you’ll probably get a reply within the day.
Getting Around the Site
Once you have an invite to Pinterest, it’s time to get started. The first thing you’ll notice is the pins of people you are currently following. During the signup process, you’ll be asked to add people from your email accounts and because Pinterest requires a linked Facebook or Twitter account, you will have a number of friends right off the bat to follow. You can also search for people to follow at any time with the “Find Friends” button.
On your home page, you’ll see the pins of your friends, along with any boards you are currently following. If you choose to follow just a board and not the person who created that board you will only see the pins they place on that board.
Creating Your Own Boards
Eventually it will be time to create your own boards. This is after all the purpose of Pinterest - to share the things you enjoy with friends. At first, Pinterest creates a number of boards for you to use by default. if you don’t like these, you can click “Create a Board” under the “Add” menu.
From here, it’s time to pin something to your boards. There are two ways to do this - either clicking the “Repin” button on another person’s pin or uploading your own item to be pinned. When you click the “Repin” button, make sure to choose which board you want it on and leave a short description of it. You can also share to Facebook if you’ve connected your accounts, which I highly recommend if you are using Pinterest to market your business or yourself.
Increasingly, websites are placing the “Pin It” button on their content - similar to the Facebook Like button. I recommend you add one to your own sites, as well as click the button on any sites you like.
Some Final Thoughts
At its core, Pinterest is incredibly simple. Share pictures with other people who may be interested in what you have to share. Images are incredibly important to this process as the site is image based, so always think visually when sharing content. Do these things and your Pinterest account will attract attention and help you built a following that can drive huge volumes of traffic to your website.
Thank you for reading!
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