SELECTED PRESS RELEASE:
6/28/2012 8:17:32 AM EST
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Direct mail is the most powerful advertising medium available returning on average thirteen dollars for every dollar invested (Direct Marketing Association). It is an essential tool for every business, association, and non-profit. However, it can also be a waste of time and money if the campaign is not properly targeted and the proper direct mail package is not used.
Billions of dollars are spent each year on elaborate and expensive marketing campaigns. You probably know this from examining your own mailbox. However, much of this mail goes unopened. It is instantly tagged “junk mail” and filed accordingly – in the trash bin.
How do you cut through this clutter and compete without breaking the bank? Postcards are a powerful tool that can help you break-through to your best prospects. They are fast, they are inexpensive, and when used properly, they are extremely effective!
Here are some simple tips to make postcards work for you:
• Target the right audience.
• Get right to the point by having a simple and powerful offer.
• Be clear about the action you are requesting.
• Make it memorable. Creative postcards get past gatekeepers and reach their mark.
• Offer something of value for free.
James A. Mierop
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