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Jenny Fletcher
Member Since: 3/15/2012
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Jenny Fletcher   My Press Releases

Measuring outcomes

Published on 7/22/2018
For additional information  Click Here

I just hooked up with another IBO member who is in the same affiliate business as I am, but not in my down or upline. We exchanged a couple of friendly messages in which he said he was having some problems getting people to join his team.

In the past, I won't deny this has been my problem too. I've been in a series of opportunities, none of which were really successful for me until recently.
I didn't think it was the products, the payplan or anything like that, I realised it was me and how scattered and random my promoting had become.

I bought lead lists and spent hours sending them emails and mostly nothing happened. I guess most of those mails ended up in spam folders. And I got spam back!

I joined a few free marketing training courses, but nothing they advocated seemed to work for me. Everything seemed to be pointing at buying some other miracle method and making money for someone else.

There was a meme that kept popping up every so often – you will almost certainly have seen it, in one form or another.

Basically it says that if you keep on doing the same thing, don't expect the results to change.

When I joined CTFO in May, I was determined that it wasn't going to be yet another failure so I started doing things differently. The products are brilliant and deserve my very best shot.

I started promoting in ways that I could measure the outcomes. I started really looking carefully at everything I did in a day to bring my opportunity to attention. And basically, if I couldn't measure the results or there were  no results to measure, then I dropped that activity. It's just a waste of time!

Let's start with something that we all know about on IBO – the small ads that we run every day with our free credits. The ads system here helpfully gives us stats about the number of views and clicks and a percentage success.

So, when I started promoting CTFO, I set up several slightly different list and banner ads and zeroed and checked the stats every time I ran them. I kept the better performing ones and ditched the others.

For the dashboard, I ran an ad that went to a landing page in Mailchimp. I could see the number of clicks and how many people completed the form. If I got zero results, I changed the page in one way or another, the background, the wording etc. to create a new version. It's always hard getting any clicks this way because of the speed at which your wall posts just roll off the page but if you post often enough for people to know your name, you will get at least some each time.

Plenty of people use safelists to tell others about their opportunities. This CAN work, but only if you use the above principles of measurable results. This would mean changing the message that you send out – keep it short and snappy and remember that people are reading YOUR message and looking at YOUR page in order to get click credits for their own marketing efforts.

You have to really grab their attention if you want them to stay long enough to put their name and email in a form. A page you make in Mailchimp will give you both views and completion results, by the day.

And, in case you think I am paying a whole load of money, wrong. I have a couple of upgrades to get mail credits but I haven't paid for expensive and pointless marketing 'courses' – I've just used commonsense and logic and followed the advice of the best and most successful marketers.

So this was one way that I have improved my teambuilding efforts. What are the others? – keep watching my press releases!|

CTFO offers you the very best CBD products from organic sources – great payplan and it costs you ZERO to start your business.

Products -
Opportunity -


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