How to say “Thank You” to your Customers! I’ve thought of a new way!
I’m sure all of you have wonderful customers, who you truly appreciate and you often want to reward in some way for their steady business. After all, it is very easy for these customers to find another consultant (distributor, representative, whatever you go by), to purchase the same products that you offer, so you want to ensure that you keep those customers returning to you, as their “go-to person” for additional products from your line, or to replenish their supply of products.
Most likely, you say “thank you” by providing them a little something from your own product line. However, have you ever thought that if you continue to do this, you may actually be providing them with the very product that you really want them to purchase from you! Or, do your “thank you” gifts get boring because you provide them with the same ole’ same ole’.
I just had this happen to me Wednesday night. I have a new customer who in her first two orders, ordered a significant amount of product, and she does not appear to want to slow down. (Which is wonderful!) I took her another order to her home Wednesday night and included a couple things from my product line, as a “thank you.” However, what I provided to her is exactly what I’d want her to buy from me, my products! Now, since I provided her with this “thank you”, she has additional product, and most likely it will be an extended time before she reorders. What was I thinking?
So, I got to thinking about this and thought, what if I could say “thank you” with a different kind of product every now and then - something that is not tied into my particular business? No, I don’t mean go to the Dollar Store and pick out a useless cheap basket, tools, body care…whatever. I mean something of value, but maybe from an associate’s product line? You, being my associate!
That got to thinking, hey, why not offer my best customers a “thank you” product from one of my associate’s product lines! (Granted, not from a competitor’s product line.) I think this is a great networking tool, plus, I don’t load my customers up on my product line, which means they will repurchase product from me sooner, and I won’t wear them out always giving them the same kind of thing, over and over. (Although my products are great!)
I again thought, why wouldn’t I want to network with others who have a different product line and that way we could help each other provide our customers with something from other product lines. My associates are people I’ve gotten to know and who have been willing to network with me and share ideas! Therefore, in thanking my super customers, I also thank my associates, and I provide my customer with a great sample of my associate’s products! This introduces my customers to my co-marketers product line, and my associates are free to do the same for me! Who knows, we may even end up sharing the same customer for a variety of different products. And, then our customers tell their friends about the new and exciting “thank you” gifts they just received, so our products are introduced to even more people!
We all know word of mouth is the key marketing tool of our business! So why don’t we help spread the word? Plus, I don’t know about you, but I’m always about helping others, whether it is my customer or my associates! I think that’s why I like this business in the first place!
Now, you may ask, how is this possible, what products do you consider, how much are you willing to pay, etc.? I was thinking that if we offered our products “at cost” to each other, we might be able to swing this. In order to do this, we’d have to review each other’s product lines, then, discuss the logistics of what product is appropriate, and the cost. Of course, everyone’s idea of a “thank you” gift cost is different, and this has to be taken into consideration to determine the dollar amount everyone would consider offering a customer as a gift. You may find that not all of your associates can offer a “thank you” gift you can afford to give your customers and that’ okay, but wonder if they could? We would continue to keep networking and find the best suitably priced products, all the while sharing each other’s product lines with our current customers! What a great way to reach more people!
Now, when we do this for one another, for marketing purposes, each would ensure that their product information is adhered to the product some way, or that catalogs, flyers, business cards, or whatever, is also included when delivered to the other’s customer as the “thank you” gift.
I think this would be a great marketing tool! Not only does my customer get to sample my associate’s products, but they most likely will tell others about the products they are receiving as their “thank you’s? This is also getting our names and products out to a greater number of people, who could possibly contact us for more products! Can you see how this concept could work?
If you would like to try this, just go take a look at the product lines I offer at: https://jenhasgoodscents.scentsy.us
Then, contact me and let’s see if we can each help one another obtain a larger network of contacts!