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posted on: 5/4/2011 6:27:57 PM EST
Email Marketing Tips
email marketing, safelist marketing, internet marketing, online marketing

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Using email is a great way to market and promote your online business. With people being so busy and getting junk mail, how do you make your email stand out? Here are some helpful tips to get you the most benefits from this effective marketing tool. It is important to do some research and attempt to get your marketing sent to a target market that will likely be interested in the products or services you are offering.

Make sure you have the permission of the prospect to send them such materials. You are required by law to include an opt out link in the event the consumer no longer wants to receive such emails from you.

A great way to reach thousands of prospects with email marketing is using safelist. Contrary to what some “gurus” would like you to believe, safelists do work and when you use them the RIGHT WAY you will be reaping monetary rewards and grow your subscriber list over and over. Learn more about safelists here…..

Statistics show Tuesday, Wednesday and Sundays are the most effective days to send out marketing emails. Send them out in the morning so that individuals have time to read them during breaks, lunch hours, and in the early evening. Keep your email short and to the point. Most internet users like to go through their emails quickly. If yours is lengthy it may get deleted or saved to be read later. You want your prospect to be able to read it as soon as they click on it and get all the information. Make sure you have hyperlinks that take consumers immediately to your website if they are interested. Internet users are not patient. Most will not wait longer than five seconds for your website to appear.

How often do you want to send an email to your prospects? This can be tricky to determine. It really depends on your products or services and your target market. You want to keep your name fresh in the mind of the consumers but they will stop reading the emails from you if they become too frequent. Some businesses do them weekly or monthly. Others choose to only send an email when there is a huge promotion going on. You also want to give prospects a very simple way to change their email address as it is very common to change email service providers.

Be serious about answering any questions emailed to you from Prospects within 24 hours. This is your opportunity to prove the integrity of your business.

Email marketing is a very effective and useful tool for marketing your e-business. Taking the time to proceed with the process after you have conducted some research to identify the target market and following these effective email marketing tips will provide you with the opportunity to generate the most business from your marketing campaign. There is a great deal of competition in the world of online marketing and you will have to work hard to be the best.



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