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JoAnne Mbonigaba   My Press Releases

5 Secrets to Effective Video Marketing- 5 things you must do to succeed as a video marketer

Published on 4/28/2017
For additional information  Click Here

Do you know that one of the best ways to stand out in the crowd is to create videos to market yourself?

Yes, Video is here to stay and is currently a dominant way that people are consuming content online, In fact, here are some telling statistics:

 

1)YouTube has over a billion clients, just about 33% of online web traffic.

2) over 90% of the people who watch videos on their mobile devices, share it with someone else.

3) include the word "video" in the title of your email and boost your open rates by over 15% and your click-through rates by over 60%

4) 4 out of 5 people prefer to watch a video on a topic than read a blog about it.

5) Incorporating a video on your next landing page can increase your CTR  by 80 percent.

 

If a picture is worth a thousand words, a video is worth....

 

Now, If you are considering or are struggling to know where to begin on Youtube, here is a great series I did to help newbies get started quickly and effectively on Youtube:

 

So without further ado here are the five secrets:

 

1) Complete this sentence: Facts tell, stories....

Exactly! Forget about tell about all the features and facts of what you are sharing and focus instead on sharing stories that highlight how people just like your ideal customer BENEFIT from the product or service.

To understand this better, check out these video where I shared a powerful exerts from the best seller on The Art of Selling:

 

 

2) Answer the public!!

Create videos that answer a popular question about your product or a popular question that would showcase the benefit of your product. Primarily consider doing "How-to" videos as the phrase "how to" is the most popular search-starting phrase on youtube.

Don't know what question to answer, check out this website Answer the Public.com to help!

 

 

3)Capture your viewers' attention in the first 10 seconds

At the outset of your video, clearly state what your video will be delivering to the viewer in the first 10 second or have something that will entice the viewer to watch the rest of your video. If you don't do this in the first 10 seconds, it will often hurt your video as attention spans are short and people will click off of your video.

 

So GRAB their attention from the get-go!

 

4) Be entertaining!!!

People watch videos to learn and to be entertained! If you can entertain people while they learn from you even better! Including comic relief in your videos is a huge plus!

 

5) Rome wasn't built in a day!

Don't expect to create a youtube channel and post one video and that will do it! In fact, do you know how many touches people need to have from you usually before they decide to take action? The common number is seven,  I would dare to argue that in the digital economy, this number is actually greater! So consider completing several pieces of content around yourself and your products/services so people can see through multiple touches from you that you are trustworthy and knowledgeable.

 

So there are the 5 secrets to success in video marketing! Are you a video marketer yourself?

What success have you had? What huge lessons have you learned?

 

Share them in the comment below. If you found value in this article, I encourage you to share it with others that you think might also get value. 

 

As always remember "Quality vs Quantity".

 

To your success

JoAnne

Freedom Mompreneur by Design

 

ps: Feel free to check out my Freedom Mompreneur by Design Youtube Channel and this great playlist of other tips on how to begin a youtube channel

 

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