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JoAnne Mbonigaba
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JoAnne Mbonigaba   My Press Releases

Information Marketing Business Ideas- How you can add additional income while getting your time back in business and life

Published on 6/2/2018
For additional information  Click Here

Information Marketing Business Ideas

How you can add additional income while getting your time back in business and life

Have you heard about the benefits of info marketing and are looking to understand how to start that business successfully or add this dimension to increase the profitability of your business?

Or perhaps you were intrigued by the title of this press release as you were searching for other potentially related information online?

If either of these are you, JoAnne here again aka, Freedom Mompreneur, and in this press release, I'll share some information marketing business ideas that can be added to any business and why info-marketing can not only be an additional profit centre to your business with minimal maintenance once set up but the thing that can set you apart from your competition in your niche.

If this is one of my first press releases that you are reading, welcome, I focus on providing valuable insights and training to help people just like you looking to effectively start an online business or increase the profitability of their existing business while freeing up their time.

You see, the issues we face in this day and age with technological advancement is

 1)It is easier than ever to find like businesses (within a geographical area if needed), find reviews, price shop and more all from our smartphones, tablets or laptops. This often makes competition much more fierce if you choose to focus strictly on price and service variety. 

2)If you don't have a positive and effective online presence for your business, you spend frustrating hours and significant dollars on less effective marketing such as billboards, newspaper ads and more.

3)Depending on the type of business you have built you may still find yourself having to trade significant time to ensure a stable and profitable business and if you have left a traditional job to start your business, you may feel like you have traded the 9 to 5 for a 9 to 9 or more.

Well, this is where adding information marketing to your business can not only help to differentiate yourself positively in your market but also increase your profits and free up your time by preselling and prequalifying customers.

Now, if you are not clear on what info marketing is, check out my short video series below, where I explain info-marketing, share my list of top 10 info-marketers and more:

 

For example, a fellow colleague of mine, in my marketing mastermind community, who originally worked in a garage and wanted something different for his life, started an information marketing business and has consulted with several large companies and now successfully earns a six to seven figure salary annually in consulting alone. Check out my video interview with him here.

So why is this:

1)Having an information marketing business or segment in your business allows you to have content available to be consumed at any time that will distinguish you in your market. Providing quality, well presented and well-marketed content cannot only distinguish you in your market but also have you been seen as an expert in your field.

2)Rather than field questions about your business multiple times through phone calls or on-site interviews that although very valuable for building the relationship and converting customers, can seriously cut into your time that you need to be focusing on income producing activities. So with info marketing, you can create content that will answer all those questions in advance of a customer coming to use your business or service thereby giving you that time back that sometimes is dealing with frustrating tire-kickers. (Aren't tire kickers frustrating indeed though and wouldn't you rather deal with serious customers who are the point of actually making a purchase??? I know I sure would.)

3) It allows you add another stream of income and when done right it can actually work out to be low to no cost marketing solution or even a marketing solution for your main business that actually brings you additional income.

4)You create the content or information in batches (depending on how frequently you choose to update some people have created content and have marketed the same content effectively for over 5 years) and continues to work for you without you having to be involved thereby freeing up your time!

5) It isn't just available to those who own an existing business. In fact, because of technology, anyone who has a laptop and or smartphone can create such a highly profitable business.

Info-marketing, the power to grow your business better

Okay, so now you understand the power here, let me give some concrete information marketing business ideas scenarios that can be applied to any business or can be a stand-alone business:

1)Car parts dealership- they created a Youtube channel that focuses on not only giving information on the different car parts but comparing and giving clear recommendations for each price point and in what scenarios the trade off on price is minimal. They also do instructional videos how to install and do some initial basic troubleshooting. They also provide free price guides for download and other valuable downloadable content targeted towards industrial buyers. What happened? Initially, when they got started, they made a few mistakes and things were slow for the first year(they were self-taught, didn't have anyone guiding them) but they learnt from them and get 100 of leads for their business who of sometimes pay for their first information product from them (sometimes they give it for free) and now 70% of their business comes from online orders that have allowed them to expand their business several times over the years. Their positive online presence and effectively structured info marketing business is not only an income stream but now the primary source of new paying customers to their business daily.

2) An orthodontist - he created a simple website where he offered various information products on braces such as how to purchase your braces to maximize the amount covered by your insurance, the top 10 things you should be asking that other orthodontist won't tell you such as alternatives that in some instances can less expensive and effective. This simple web page and information guides has allowed this orthodontist to be the go-to person in his state and the neighbouring states.

3)A young driver who felt frustrated and was tired of spending most of his time behind the wheel or in diners in different states learnt about the opportunity of info-marketing and rather than create his own information product, he found a company he trusted and created an info-marketing business around referring people to this company for referral commissions. The first year was frustrating (there is a learning curve to every new skill isn't it) and literally, he saw no results so took a break and re-evaluated what he was doing. Then he started back again and followed the advice of an expert in the field step by step and now, not only was he able to walk away completely away from trucking but also was able to partner with 3 of his other friends, teach them the same skills. Five years later, they earn over 6 figures annually, are able to support the charities and organizations that are close to their hearts and enjoy seeing the world, all under the age of 40.

4)A wife who loved succulents (plants like cactuses) and moved to a region that was colder than most typical places where people have succulents and through her trail and error learnt some strategies to have a thriving succulent even in cold temperatures. She creates a blog about this, on the blog she offers several books on this topic and other related topics and in so doing when she took the leap of faith to leave her job and build this business fulltime, even before income was consistently coming in, it was a leap of faith that paid off for her because now 3 years later she has been able to enjoy more time freedom and work at home building her business which is something she loves.

As you can see the above 4 scenarios, involve different ideas, different situations, some in business, some working yet in each scenario the info marketing element allowed them to either grow their existing business income stream or create a business income stream.

 If you are wanting to learn more about how you can do this be it apply it to your own business or create an info marketing business to earn additional income or replace your employment income, then register for my free seven day video training series from my online marketing mentor which goes over how anyone can make a great living online.

If you are looking into the future of your business or your life and aren't happy or interested in doing the same 9 to 9 hours you did last year for the next ten years then I encourage you to invest a few minutes of your time to really understand the opportunity having info-marketing in or as a business can give you to design a better lifestyle by registering for instant access for the video training series.

Sincerely

JoAnne,

Freedom Mompreneur by Design

 

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