Managing Social Media

Published on 1/29/2013

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Another tool for social media management! Social media is a powerful tool for business. By now most businesses are using it to some extent. The most important thing one should consider is the impact social media is having on their business. There are certain measurements that people can track overtime such as "likes", "followers", "comments", "re-tweets", "+1s", "shares", and to some exstent link clicking. These items are more important than say the number of tweets or posts. This following Epictetus quote can be applied to social media: “We have two ears and one mouth so that we can listen twice as much as we speak.” Are you listening to what is being said on social media about your business or brand and taking steps to improve it? Are you listening to what is being said about potential needs of the community that perhaps your product or service could fulfill? Are you listening to what your competitors are saying and what is being said about them? This portion of the business, just like any other, must be managed and also have management attention. I have been using Hoot Suite a very effective and affordable social media management system. It enables managing unlimited social networks and profiles under one interface. You can get more information by clicking the "Visit Website" link above. or click here: http://bit.ly/120Mjlk