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20 Influencer Marketing Trends and Stats for 2019 [Infographic]

Published on 6/17/2019
For additional information  Click Here

What is influencer marketing?

Influencer marketing is a form of collaboration. A business collaborates with an influential person to promote something. It could be a product, service, or campaign.

Celebrity endorsements were the original form of influencer marketing.

But in today’s digital world, social content creators with niche audiences can often offer more value to brands. These people have dedicated and engaged groups of followers on social media. They are known simply as “social media influencers.”

More than two-thirds of North American retailers use some form of influencer marketing. And almost half of US and UK digital marketers spend at least 10% of their marketing communication budget on influencer marketing.

What is a social media influencer?

Quite simply, an influencer is someone who can influence others.

A social media influencer is someone who wields that influence through social media. The form of influence can vary and no two influencers are the same.

The right influencer can reach your target audience, build trust, and drive engagement. They create original, engaging content. They won’t be keen to follow a template advertising style provided by your brand.

Look for engagement and trust with the right audience

The key is trust.

Your audience must trust and respect the opinion of the influencers you partner with. Without the trust component, any results will be superficial. You’ll struggle to see a tangible business impact from your efforts.

How do you tell if your potential influencer is trusted? Engagement. You want to see plenty of views, likes, comments, and shares. Specifically, you want to see these from the precise follower segments you’re trying to reach.

A good engagement rate also means a loyal following, rather than an inflated follower count bolstered by bots and fraud accounts.

So, it’s critical to work only with social media influencers whose vision aligns with your own.

Influencers can have millions of followers.

Are you considering investing in influencer marketing this year? Need to brush up on your background knowledge before working with your first influencer?

The below infographic from Visme provides some key insights into the state of influencer marketing, including rising trends of note, which may help guide your process.

There are various elements to consider - check out the full infographic below.

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