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SEO Automation: How to Automate Your SEO Campaigns

Published on 6/24/2019
For additional information  Click Here

As you know the world of Digital Marketing becoming more difficult and confusing. SEO professionals are looking for ways to make their life easier. SEO Automation is one of the primary methods used by SEO pros.

What is SEO Automation

SEO Automation, simple is the automation of your SEO activities, such as link building, in order to make them more efficient and less time-consuming. The process involves the use of fully or semi-automated tools and software which would implement and execute your SEO strategies.

If you have been in the SEO industry you must be familiar with how complex and confusing it is to build links, especially the good ones. The link building process involves a lot of research and manual work, which not everyone is comfortable with.

SEO is only getting more difficult over time, as Google updates the algorithms, to filter out the negative results. This is why SEO experts need to do a lot of work and research in order to make their content and pages worth ranking.

Also, SEO is a very important and effective work, which you cannot hand over to just anyone. Thankfully, there are a number of automated tools with which you can automate some if not all of your SEO tasks including email outreach and link building.

The automation of these SEO tactics will save you a lot of time and money.

Automation Tools You Need To Know.

Automation of Backlink Analysis/Tracking

Link building is still one of the most competitive and useful strategies for acquiring higher organic rankings in search engines. But over time, it has become more difficult to get good links. This is where one or more link building automation tools and platforms can assist you.

One of the best places to start with is a Backlink analysis tool, or also known as a data collection tool. These tools will get you a list of all the backlinks to a specific web page or site.

Then, you can filter the results to select the ones with high domain authority and relevance. You can start with the tracking of your competitors’ backlinks, preferably the ones which are already ranking well in Google.

This will help you find all the relevant sites where you can build your own backlinks.

Some of the popular backlink/competitor analysis tools are - Majestic, ScrapeBox, Ahrefs Backlink checker, cognitiveSEO, Moz link explorer, etc. Most companies use these tools to run their work effectively.

On-Page SEO Analysis Automation

On-page analysis and optimization is usually the first stage in any SEO campaign. This is important because no one will stay on your website if it is not good enough. In order to make the most out of your SEO efforts, you need to first optimize the site itself.

But due to a variety of areas to analyze and the time-consuming process, many SEO experts have started taking help of automation tools which can quickly analyze any website for SEO errors and inefficiencies.

Some of the most used automated tools for SEO Analysis & Auditing are - Woorank, Semrush, Spyfu, SEOptimer, and the Yoast SEO Plugin.

The Yoast SEO Plugin can be used as a plugin in your browser. It will automatically identify errors on a website and will also show ways to improve them. Seoptimer is another popular SEO analysis tool which will give you a complete report of a website’s SEO along with a detailed backlink profile.

Automation of Email - Reach Influencers

An effective outreach strategy can help you acquire authority links along with a healthy reputation in your target industry. For an outreach program to become successful, you need to prepare compelling emails along with superb content and send them to the right influencers.

Create High-Quality Content

For creating interesting and relevant content, you can take help of online platforms like BuzzSumo, which is rich in fascinating topic ideas for every niche. Moreover, the tool can also help you find and connect with popular blogging sites in your industry.

Once you’ve found the right idea and influencer for your content, the next stage is preparing a good quality content which publishers would love to post.

Autoresponders

For email outreach for blogging and link opportunities, you can use email automation tools like Mailshake and MailChimp, which can help you build personalized emails and send them to the desired people. MailChimp can even help you find new clients and influencers for outreach.

Keyword Analysis Automation

Keyword Analysis also happens to be an important factor for ranking well in search engines. It involves finding the right, relevant keywords for your web pages.

When it comes to the use of keywords, you cannot just put the same or similar keywords on every page on your site, as it will only end up confusing Google and your visitors about the relevancy of the pages.

Google’s Keyword Planner should do the job of finding the best keywords for your web pages. It is a smart tool which uses Google’s search data for recommending the relevant keywords in any niche based on competition, search volume, and other factors.

Other than that, you can use other tools such as Moz Keyword Explorer, KeywordTool.io, Google Search Console, etc., for a better analysis of your keyword profile and improving the same.

Automation of Social Marketing

One of the primary reasons people use social media for business is to gain access to millions of potential users who already exist on these platforms. Social media may not have a big impact on your SEO ranking, but it can surely help you gain traffic.

Social media sites are a quite good place to give your new online business the much-needed exposure and expand its reach by exposing your content to a variety of audiences as well as influencers in your target niche.

Sharing your new blog post through your official social handles will not only give your content the exposure it needs but also it will keep your customers updated and engaged with your brand, driving them back to your site.

You should also consider scheduling your blog posts to go live at a specific time. This will keep your users engaged and maintain a constant flow of traffic to your website. You can use social sharing tools such as Buffer, Mention, IFTTT, Hootsuite, etc., for the purpose.

If you'd like to make your posts reach most of your target audience, you should research and find the timing when your audience is online and active. Then, you can use automation tools to schedule your posts to go live at that particular time.

Remember that automation is just a way to speed up your SEO efforts and results and save some time and money doing so, but do not just completely hand over your SEO work to these automated tools.

Attention! You are responsible for your business and your SEO strategy. Make your research and find what works better for your business.

 

P.S.

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