Almost all marketing and prospecting is done as hunting, which makes potential customers or clients feel like prey. This naturally produces resistance. I prefer selling in a low-resistance environment, in which the consumer feels he is discovering, selecting and coming to you rather than your appearing uninvited and pushing a proposition. He has to choose you.

Ask yourself this question: How can I set up a system of attraction that brings a steady, reliable stream of ideal potential customers or clients to me, asking for my advice or assistance as a trusted authority or provider in their category of interest or, even better, who me predetermined to be my customers or clients if accepted?

Most advertising and marketing is product-centric and push-engineered: We’ve got this stuff to sell; how can we sell it? The opposite approach is customer-centric and attraction-engineered: Who are our ideal customers, and how can we attract and interest them? I’m going to show you how such a Magnetic Marketing System is built.

Find The Best Target Market

Precision targeting to a select group of customer candidates is the secret of both financial/time efficiency and magnetic attraction. Simply, each person wants most what is clearly and specifically for him or her, not for anybody and everybody. I want to know: Is this for me? Why is this for me? And in every business, there is a specific high probability prospect.

As you can see, who you deliver a marketing message to can be at least as important as the message itself. This means you have to know as much as possible about your ideal customer.

Tap the Power of a Magnetic Message

Stop selling stuff. Most marketing messages are about product and price. Make yours about something more inter­esting to your target audience. Stop appearing as another salesman. Most people don’t trust salespeople and don’t trust themselves with salespeople, so anxiety and resistance rise even if they are interested in or seeking a given product or purpose.

The following are three key ingredients that make for a great marketing message.

1. Be unique. In this economy, there is little tolerance for ordinary. You must be unique.

2. Offer information instead of pushing product or service. The core of a magnetic marketing message is information of profound interest to your target audience.

3. Market yourself as the go-to person. People want to find a person to trust with making the right decisions for them.

I hope these strategies help you have new customers or clients coming to you, predetermined to do business with you.