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posted on:
12/12/2011 9:20:41 PM EST
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Video Marketing Strategy: Optimize For YouTube
video marketing, youtube, videos
 VISIT WEBSITE (learn more)
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How To Optimize Video Marketing For YouTube
Americans conduct almost 2.6 billion expanded search queries for video marketing on YouTube a month. Followers who have heard about new videos from opinion leaders are conducting two-thirds of these search queries. But opinion leaders who are searching for new videos are conducting the other third. So how do you get your new video marketing campaign discovered when most people haven’t heard about it yet?
The answer is to use video optimization to improve your search result rankings in YouTube as well as video search engine optimization, or VSEO, to improve your search results rankings in Google Video results. These can also increase the odds that your videos will get into Google universal search results. This is what YouTube Help Center says about search results rankings for video marketing:
“We believe strongly in allowing the democracy of the Web to determine the inclusion and ranking of videos in our search results. After determining the content of the video using our spidering technology, YouTube combines sophisticating text-matching techniques to find videos that are both important and relevant to your search. Our technology examines its of the video’s content (including number of hits and rating) to determine if it’s a good match for
your query.”
“We’re continually working to improve our algorithms to provide the most results for your query.”
Make Your Video Marketing Easy To Find in YouTube
“When you upload your video, we require you to choose at least one category and enter at least one tag to describe the content in your video. Adding this information helps other YouTube members find your video, so if you want an audience, help them out! The more accurate the tags are on each video, the easier it is for everyone to find cool videos to watch.”
“Make your tags as descriptive as you can—if you took a video of your friends you might want to tag it like this: party beach surfing. Each tag is separated from the others by a space.”
If you don’t get the kind of YouTube search results that you expected, there are a number of things you can do to improve your video marketing performance:
•Make sure your keywords are really relevant to your video or channel content and try removing those keywords that might be too generic.
•A two-word keyword should work pretty well, but single word keywords may too general, especially for a really broad topic with a lot of other videos
running the same or similar keywords.
•Check to be sure that your video’s thumbnail image is the most engaging of your image options. Your thumbnail is the first thing people see in YouTube search results related to video marketing.
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