SELECTED PRESS RELEASE:
5/31/2012 8:46:53 PM EST
|Write a Press Release for Your MLM Business
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Next to word of mouth, publicity is the most cost-effective strategy you can use to market your mlm business. It increases your credibility and helps you position yourself ahead of your competition–as long as it’s positive publicity, of course.
MLM: Advertising vs. Publicity
First, it’s important to understand the difference between advertising and publicity. The main objective of advertising is to gain new customers. You write the ad; you control the content, and often the placement, of your ad; you pay for it. Today’s savvy readers know this. That’s why people are skeptical of ads; they know you’re selling to them.
By contrast, the main objective of publicity is to announce or inform. Publicity is usually free; in most cases, you don’t have to pay to get your press release into the paper. You (or a professional writer) draft the press release, but someone at the paper edits it and turns it into an article before it’s published, so you have no real control over what finally appears in print.
Your ability to write a compelling, newsworthy press release helps to determine whether your announcement gets noticed and ultimately considered for publication. Most readers are less skeptical of articles; they assume that newspapers print only information that’s newsworthy.
Press releases can be a great way to promote and network your mlm business—when used responsibly and prudently. Your primary objective with a press release is to make an announcement.
MLM Press Release Tips
-Attract your reader with your title.
-Provide an interesting angle.
-Tell about your products or services in one or two clear sentences.
-Use timely information, preferably related to current events or trends.
-Deal only with the facts; avoid fluff.
-Don’t write more than one page unless absolutely necessary.
-Make every word count, and count every word.
-Include ample contact information: name, address, phone, after-hours phone, fax, e-mail, Web site.
-Make sure your release gets broad coverage with national and regional publications, radio and television stations, Internet publications, and all potential clients.
Once you’ve written a mlm press release, how do you submit it, and to which publications? You’ll find a handy resource at www.PRWeb . com. if you know your business can gain visibility and credibility with a press release, but you don’t have the time or interest to write it yourself, hire a pro. Professionals recommend that your business generate a press release once per quarter to remain visible in your mlm industry and community.
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