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Laron marsh
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The secret to generating passive income... - Breakthrough Marketing

Published on 8/15/2018
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The secret to generating passive income... - Breakthrough Marketing

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A higher definition of passive income…

— I’ll bust three specific “passive income” myths in an exceedingly minute…

— PLUS share one source of ALMOST passive income…

— PLUS a model of how to truly achieve what most folks think of as passive income…

However initial, we would like a definition that offers you a new approach of thinking about this.

(Because puzzling over how you think, as well as how you outline concepts, is the type of high-level sh*t that can make you successful — however that no-one in the money-for-nothing, passive-income crowd needs to ever hear regarding this.)


Here’s my better definition…

Passive income is best understood as residual income you get as the continued byproduct of active work.

In alternative words, you have to try to to the work initial.  You have to try and do the work to create worth.  You have got to do the work to earn the income.

It’s simply that in some cases, that income can keep returning in no matter the actual hours invested, and disproportional to the trouble and energy expended, and often on an ongoing or even perpetual basis.

I recognize that’s a mouthful.

Let’s examine some examples…



Here’s the thing.  I’ve written copy that’s earned me money for years after it was written.  I put in the work, did my job to create value, and as long as that copy was still delivering value to the client, they kept paying me.

I’ve literally had checks for thousands of dollars show up in the mail when I wasn’t expecting them.  How’s that for a nice trip to the ol’ mailbox?

But I don’t hold any illusions about that.

That is leveraged income.  That income is directly tied to the active, sometimes extremely painful work I put in to get that copy ready to go into the market.

It’s just work that continues to pay off months and sometimes years later.  Based on value and results created, not the time and effort expended.

Subscription businesses as passive income…

We’re working on a big home renovation project.  The other weekend, we were ripping out our kitchen.  Throughout the day, I was getting notifications on my phone that I was getting monthly membership payments from BTMSinsiders members.

It sure feels passive in the moment.  Because while I’m doing things that are completely unrelated to work, I’m getting paid.

The same thing happens the first time I check my phone in the morning.  I often get notifications of all kinds of money coming my way, while I slept.

If you’re in the subscription business, this can feel very passive.

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