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Latosha Martin
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Latosha Martin   My Press Releases

Online Marketing Magic

Published on 8/15/2013
For additional information  Click Here

new client recently ask me to visit their website and make some recommendations. What I discovered was some very common errors. Let me explain.

The biggest mistake most people make in marketing is trying to sell a product, service or information that others simply do not want to buy. That sounds silly, but it is true. In fact the majority of entrepreneurs that fail in business do so because they either overlook or completely dismiss this simple and obvious truth.


Magic of Marketing Success
1) Firm belief in product service or information
2) Solves a common problem quickly and easily
3) Easy to implement, order, ship or deliver digitally.
4) Adequate margins

The Magic explained
Why must you have a firm belief in your product? Think about it, how can you hope to convey excitement, and enthusiasm to your prospects if you don't firmly believe in the benefits your product offers? Without a passion for what you are doing it will be close to impossible to persist day in and day out and maintain the motivated discipline that is required to be a success in any venture. A common definition of entrepreneur is problem solver. Every successful business, product or service solves a common problem. The problem can be one of time, money, physical, emotional, motivational, spiritual anything you name it. A result of living in this fast paced networked world we all are conditioned to not only want our problems solved but solved quickly. By last week would even be better.

This intense desire for instant and easy gratification is really an online marketers dream come true. Never before has it been possible to reach millions within moments.

As online marketers we also have to make it easy for our prospects to purchase our products. Accepting credit cards is, by far, the quickest way to increase your sales. Did you know that accepting secure online orders can, in some cases, increase your sales by as much as 400%.

Offer several options for purchasing. Such as accepting checks by phone, fax and postal mail. Be sure to explain step by step how to order. If they have to think about it too long.... you may have lost the sale!

It amazes me to visit a website and not be able to figure out how to order what they are selling, or worse not even know what they are selling. Always be clear, right from the get-go. Let your visitors know what they are going to find there and offer them something of value. Make it exciting and you will be turning those hits into sales before know it!

Having adequate margins or markups is vital to your success. If it costs you $10.00 for a product and you think you're going to sell it for $19.95, I hate to burst your bubble, but you will find it exceedingly difficult to be successful. I recommend at least a 4:1 markup. If your margins are not sufficient you will not have enough cash flow to cover your expenses. Until next time...

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