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Latosha Martin
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Latosha Martin   My Press Releases

"How To Target Your Market Online?"

Published on 8/24/2013
For additional information  Click Here

All marketing gurus will tell you to focus on your target market. Sounds simple, right? But, what if you are not sure who will buy your product/service.

There are several ways to accomplish this daunting task, online.

One is to find ezines and newsletters geared specifically for your market. But who is my target market, you ask!

Most marketers say to post to discussion groups and forums. That is true, but these resources can also be a great help to pin point your type of audience. Ask questions. You don't have to be an expert to participate. Many of these folks are there to help.

Before you attempt to post, or run off to search an ezine directory, list every characteristic of the type of person that would be interested in your product or service. Here are a few to get you started. (If you say everyone, you are doomed to fail)

1. age
2. average income
3. gender (male/female)
4. hobbies
5. residence (location/area)
6. average education level (degree - non degree)
7. occupation

The list could go on forever. The more specifically you can describe your buyer, the better you will be able to find them. This works off line as well as on line. This is the hard part about targeting your market. It will take some thought.

Once you have described your buyer. Search the forums and lists that I have suggested. Over 250,000 lists and forums. There is a list for every subject imaginable! Read some of them. If you still can't locate your buyer group, ask these people for help. Two great sources for email discussion lists & forums are at: http://www.liszt.com and
http://www.forumone.com/ Some well known ezine directories are: e-zinez.com, ezinesearch.com, liszt.com, infobot.net, ezine-news.com, and www.meer.net/~johnl/e-zine-list/ You are getting very close.

Put yourself in the mind set of the buyer. An example would be: You may think the perfect place to advertise for selling custom golf clubs would be in a sports publication (quite possibly). But possibly it could be a publication geared to career planning for up and coming young executives.

They are interested in socializing with movers and shakers, making an impression and being the best they can be. Many a deal are closed on the golf course.

Are you starting to see that listing as many descriptive characteristics as possible will bring you much closer to targeting your specific market. To catch a fish, you first have to know where it hangs out at, so to speak. And, you have to know what it eats, bait if you will.

Member Note: To comment on this PR, simply click reply on the owners main post below.
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