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Gene Hammett
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Gene Hammett   My Press Releases

361 | How to Increase Trust Online with Phil Singleton

Published on 10/8/2018
For additional information  Click Here

Now there are some fundamental reasons why you must learn how to increase trust online. It is not just because it is great for your brand and catering to the needs of your customers. It is also because Google has changed the way it looks at trusted websites. They have real humans looking at a website to see if they are trustworthy. My guest today is Phil Singleton who shares how to increase trust online and what it means with Google.

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Target Audience: Phil Singleton is a web designer, an SEO expert, and an award-winning author. Since 2005, Phil has owned and operated a digital agency based in Kansas City. Phil’s latest startup venture, Podcast Bookers, is a service that helps marketers and executives get booked on established podcasts as the way to develop authority and personal branding, improve SEO, and most importantly, generate new leads and sales.

How to Increase Trust Online: The Transcript

Disclaimer: This transcript was created using YouTube’s translator tool and that may mean that some of the words, grammar, and typos come from a misinterpretation of the video.

Leaders in the trenches and your host today is Gene Hammett.

Gene Hammett: Hi, my name’s. I’m the host, the leaders in the trenches. My question for you today is about Google. Are you really in tune with how Google is representing your website so that you are seen as an expert and authority in the marketplace in? Well, this is a very special episode and interviewed we have today because I don’t talk about marketing as much as I used to, but if you were a hyper growth company, if you want to really become a leader in your category, you want to be seen as the trusted source for this and Google actually is looking at that. Yep. They have gone beyond just looking at your content. They’ve gone beyond just looking at links coming in. They’re actually looking at you, the author of the personal brand behind the author and seeing how trustworthy you are today. We talk about this with Phil Singleton.

Gene Hammett: Phil is an expert with a seo is with Kansas city website design. We’re going to really talk about how you can really focus your content marketing strategy so that it really pays off in this new era of Google placements in Google search today. That interview will help you understand exactly what you need to pay attention to. There were three or four things that were very specific and we talked about, and I won’t teach you what they are, but I will tell you it can be a game changer, if you will. I’ve noticed within my own work over the last four months of being more of an authority, getting my social signals out in the right place, I’ve seen a traumatic, uh, so traumatic, dramatic increase in the actual impact. My website’s getting, the traffic is growing, the podcast is growing, everything is kind of up into the right, so it’s really exciting to be ever shared the results behind this, but I didn’t really know what I was doing other than getting a little guidance from, from my team. But now I want to talk to phil about it so it could help you grow your business. Right? Here’s the interview with Phil Singleton.

Gene Hammett: Hey Phil, how are you?

Phil Singleton: Great. How you doing?

Gene Hammett: Well, thanks for being here. Leaders in the trenches I have, we have a very special interview. Coming up is going to be a little bit different than normal, but that’s okay because it’s all about growth. It’s all about you. It’s all about your business. And Phil, tell us about you and who you serve.

Phil Singleton: Basically work with small businesses mostly here in. Can’t stay in the Midwest, but in the last year or so we’ve gotten clients kind of all over the country. I’m like the poster boy for if he can do it, anybody can do it. I went to school for finance, basically got a d in computer science and here I am about 20 years later I’m running a thriving digital agency. So, um, I do feel like I’m the type of guy who I didn’t grow up with some of these folks did with um, you know, digital natives, right? The guys that are coming out of school, they know photoshop and know how to code. I totally learned from the outside and I built my first website when I was 35 years old. It was ugly. It was in Microsoft front page, so I kind of learned to almost as a second career, but um, but yeah, I started in finance and I’m going to kind of learn from the outside in and learned enough web design and Seo really to build a business around it and help other people grow their businesses.

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