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posted on:
4/23/2012 12:34:24 PM EST
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One of the greatest marketing campaign
Pepsi, Coke
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One of the most successful marketing campaigns is done every day world wide by Pepsi & Coke. It is called "Easy Access" When you walk into a fast food chain world wide where is the soda machine? Off to the side for you to get as much as soda as you want. Even if you only paid for 1 or ask for a water cup and just stole the soda out right. The workers do not say anything about it.
Why? Do they let the public take free soda? The soda companies pay all the money up front to the fast food chains but the store must have the soda machines there for "Easy Access" for the public. For about the cost of a dime to them you can be filled up with soda. But the soda retail cost is over $1.00
But the big reason why they demand things be done this way is still to this day the number 1 & 2 beveage in a convient store is Pepsi & Coke. They have a taste that you must like only. They do not get you high, drunk or build your body up. No super powers of any kind.
How do I use the "Easy Access"? here is a way. My family has 4 self service car washes. I made the car washes self service vacuum hoes totally free. You can not pay for it at all. Now everyone know about it. W.O.M. (Word Of Mouth) In that area our car washes are putting the others out of business. People pay to wash their car because they are there and they know they will be back. Plus we make sure everything works & well supplied.
The bottom line is give away something big. But you still must make a profit.
Figure out a way you can turn your service into a perk.
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