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posted on:
6/20/2012 4:39:52 PM EST
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What is Email Marketing? marketing, email, email marketing, writing an effective email, getting referrals, list building, new pro
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This is an article I received from Constant Contact. I've been using these tactics in my email marketing strategies and I wanted to share this information with all my fellow online marketers hoping that it'll help in your email marketing campaigns.
Len LaChapelle
It's the easy, effective, and affordable way to keep your audience coming back! Email marketing helps you keep customers and prospects coming back—by using attractive, professional-looking email communications to stay in regular touch with them and build strong customer relationships. It's better and more effective than regular email.
Boost customer communication
Email newsletters are fast and inexpensive to create. So you can send them more regularly than paper ones. And email marketing puts you in customers' inboxes more accurately than regular email. So you'll avoid spam filters and be seen by more people. And you'll stay top of mind with people who want to hear from you.
Talk to them with targeting
Want to increase the impact of your email newsletters? Segment your database and create smaller customer lists based on their interests. Then send more relevant and targeted messages to them. They'll be more likely to respond – and more likely to act on your emails.
Get more referrals, more easily
Email newsletters are easy to forward to other people. So your loyal customers can give their friends – new prospects for you – a risk-free peek at your business or organization. It's easy for these prospects to sign up for your mailing list when you put a "Join My Mailing List" button on your website. And throuhg regular communication, you'll turn those interested prospects into loyal customers.
Get immediate response and action
It's quick to send emails, and it's quick to see results with real-time reports. You can even schedule email delivery for when your audience is most likely to check email, so you'll increase the likelihood they'll read it and take action.
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 | | Thanks Ludwina,
I hope you got some good ideas from it. |
| | |  | | A blog that is one to read indeed. Good information and Tips How to keep your audience coming back.
One to read one to share
Sig |
| | |  | | Hi Len, this is interesting..thanks for wriiting this great blog post. |
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