SELECTED PRESS RELEASE:
posted on: 6/20/2012 4:39:52 PM EST
What is Email Marketing?
marketing, email, email marketing, writing an effective email, getting referrals, list building, new pro

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This is an article I received from Constant Contact. I've been
using these tactics in my email marketing strategies and I wanted
to share this information with all my fellow online marketers hoping
that it'll help in your email marketing campaigns.

Len LaChapelle

It's the easy, effective, and affordable way to keep your
audience coming back!
Email marketing helps you keep customers and prospects
coming back—by using attractive, professional-looking email
communications to stay in regular touch with them and build
strong customer relationships. It's better and more
effective than regular email.

Boost customer communication

Email newsletters are fast and inexpensive to create. So you
can send them more regularly than paper ones. And email
marketing puts you in customers' inboxes more accurately than
regular email. So you'll avoid spam filters and be seen by
more people. And you'll stay top of mind with people who
want to hear from you.

Talk to them with targeting

Want to increase the impact of your email newsletters?
Segment your database and create smaller customer lists
based on their interests. Then send more relevant and
targeted messages to them. They'll be more likely to respond
– and more likely to act on your emails.

Get more referrals, more easily

Email newsletters are easy to forward to other people. So
your loyal customers can give their friends – new prospects
for you – a risk-free peek at your business or organization.
It's easy for these prospects to sign up for your mailing
list when you put a "Join My Mailing List" button on your
website. And throuhg regular communication, you'll turn those
interested prospects into loyal customers.

Get immediate response and action

It's quick to send emails, and it's quick to see results
with real-time reports. You can even schedule email delivery
for when your audience is most likely to check email, so
you'll increase the likelihood they'll read it and take
action.






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Len LaChapelle   334 day(s) ago
Thanks Ludwina, I hope you got some good ideas from it.
 
Sigurd Skeie   334 day(s) ago
A blog that is one to read indeed. Good information and Tips How to keep your audience coming back. One to read one to share Sig
 
Ludwina Van Hyfte   334 day(s) ago
Hi Len, this is interesting..thanks for wriiting this great blog post.
 


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