SELECTED PRESS RELEASE:
7/2/2012 3:24:40 PM EST
|Email Marketing and Issues Associated With It
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Email marketing is a form of direct marketing, which is done
via the Internet. We send emails to potential customers to
inform our customers about a product or a service and help
them make good buying decision.
The major advantage of email marketing is that it doesn’t
consume a lot of time, is minimal resource consuming and
is also cost-efficient. Within a short period, a large
audience can be reached. In terms of cost also it is not as
expensive as newsletters. Reports have proven that this is
the next best marketing technique after search marketing.
It is effective in tracking a return on investments.
Email marketing is a modernized version of mail marketing.
The advantage over direct mail marketing is that it takes
less time to reach a customer than mailing and is much
more cost efficient. People usuallycheck their mailboxes
daily, so an opt-in-email advertising campaign is an
effective stratergy to build a customer base.
The content of the email can be elaborate, but it shouldn’t
be too long as people are really too busy for that. The call
for action in the email should be chosen with care. It’s not
necessary that the content should revolve around only one
item; related product information can also be included. This
is known as cross selling. By using email blasting or
sending an email to multiple customers at a time you can
save a lot of time and will also increase efficiency.
The dark side of email marketing is spamming or also known
as bulking. Some companies collect email addresses of people
illegally and send irrelevant mails to them. Some hackers
design an email to look like an advertisement, but when
clicked on downloads adware and viruses that can destroy a
computer. To make matters worse, the Direct Marketing
Association of America has petitioned to make spamming legal.
Some prohibitions are also placed on providers who help out
business organizations to manage their email marketing by
giving them already prepared email templates.
There are laws like the United States’ Can-Spam act,
Europe’s privacy andelectronic communications regulations.
According to these laws, the companies should get their
return address authenticated, false physical addresses
should not be included and a one click unsubscribe link
should be place in the email. The lesser penalty involves
companies sending spam to be blacklisted and on a larger
scale, they can be heavily fined.
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|Your blogs are very informative! I just started Marketing so I'm not even close to where your at! Great Read!|