Join me @ IBOtoolbox for free.
Leroy Ross
Member Since: 1/11/2013

performance / stats
Country: United States
Likes Received: 2996
Featured Member: 21 times
Associates: 3877
Wall Posts: 2000
Comments Made: 9852
Press Releases: 594
Videos: 8
Phone: 404- 964-2243
Skype:     leroyr4
profile visitor stats
TOTAL: 542287
are we ibo associates?
active associates
Eugene Wallace     
Last logged on: 6/24/2018

Whitney Jacqueline       
Last logged on: 6/24/2018

Ann Wachowich    
Last logged on: 6/24/2018

George Galvin     
Last logged on: 6/24/2018

Bruno Duarte    
Last logged on: 6/24/2018

Abe Taddesse     
Last logged on: 6/24/2018

Anthony Sallie     
Last logged on: 6/24/2018

Aziz Basry    
Last logged on: 6/24/2018

Terri Pattio    
Last logged on: 6/24/2018

Tanica Session    
Last logged on: 6/24/2018

Bobby Brown    
Last logged on: 6/24/2018

Rich Hernandez    
Last logged on: 6/24/2018

George Pierce     
Last logged on: 6/24/2018

Katarina Hofbaur    
Last logged on: 6/24/2018

Elma Forsberg    
Last logged on: 6/24/2018

other ibo platforms

Leroy Ross   My Press Releases

Conversational marketing.. What is It?

Published on 7/7/2014
For additional information  Click Here

Optimizing and improving your visitor to sales conversion ratio can come through several techniques. One of these methods is your ability to relate to your potential customers and form trust between you and the people reading your sales copy.

One of the most effective and easily implemented methods of increasing your sales conversions is to develop a bond between you and the person reading your sales message. The potential customer is much more likely to take the next step and buy your product if they feel like they share something in common with you. They are even more likely to make a purchase if they also feel that they can trust you we call this "Conversational marketing".


Therefore when writing your email sales copy or website sales copy it is important to relate to your customer on a personal level. There are several techniques that will allow you to develop these psychological triggers. A common approach is to tell a story to your reader that will help them visualize you or your product. If you are selling a “get out of debt” product or service, you could describe to them how you once struggled with debt and describe how being under a mountain of bills made you feel. You can then take it a step further and ask them how they would feel if their financial problems were resolved and they were living debt free. These emotional triggers will help develop a connection between you and your potential customer and allow them to put themselves in your shoes. By putting your customers in your shoes and relating to their emotions you are beginning to harness the power of psychological sales techniques.

If you can put your customer in your shoes, tell them a story that they can relate to, and convince them that by ordering your product or service their problems will be solved then you have created a sequence of psychological sales triggers that will result in higher sales numbers and customer retention.


To further optimize your sales conversions you should focus on further developing the connection between you and your buyer by developing trust. One method of accomplishing this is to establish yourself as an authority figure. Human psychology shows that we are naturally inclined to follow the leadership of experts. To establish yourself as an authority figure you should try to position yourself as an expert. You can do this by providing lists of testimonials of happy customers, explain your experience and credentials and explain why your expertise can benefit them. By establishing yourself as an expert in your field you decrease the skepticism of your potential buyers and build the trust necessary to establish the sale.

Leroy Ross

Member Note: To comment on this PR, simply click reply on the owners main post below.
-  Copyright 2016 IBOsocial  -            Part of the IBOtoolbox family of sites.