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Leroy Ross   My Press Releases

Setting up your Blog site

Published on 9/21/2015
For additional information  Click Here




Setting Up Your Blog


Now that you have your niche, we can now actually set up the blog.

There are 3 main steps to this process:

1) Getting your Domain Name and Hosting and setting them up

2) Installing Wordpress and setting your blog up

3) Optimizing your Wordpress blog

Remote Hosted vs. Self Hosted Blogs

The 2 most popular ways to set up a blog is through or by using WordPress. offers you a free option for creating a blog and it is really simple and easy to set up, however even thought this may sound great; there are some serious drawbacks to using the free option:

-              Google owns so essentially that means Google also owns your content. This also means that at any given moment, Google has the right to shut your blog down or just delete it for any reason. Imagine if that was a year’s worth of work!

-              It is difficult to brand yourself and your business e.g. you can’t put your logo in the blog header.

-              Blogger doesn’t have very many options and features so it can be difficult to create some things because of the limitations. You can’t create categories and it’s difficult to format.

If you are serious about building an online business that is profitable and sustainable you will have a hard time doing with a free Blogger blog. Because of the above reasons I always recommend using a self-hosted Wordpress blog.

The reason a people are put off setting up a Wordpress is because they think it is difficult and complicated to install. However this is not the case! It is so easy and you don’t need much in the way of technical skills and it can be done in literally minutes!


I have set up an alternative resource called that you can have a professional wordpress blog set up with all the bells and whistles for free.  Only hosting is necessarily after a 30 free trial.  Check it out.


Getting a Domain Name and Hosting

Choosing a Domain Name

For choosing a domain name, I suggest looking at your list of keywords you collected earlier and finding one with high search volume and seeing if it’s available as a domain name.

Go to or any other domain registrar and start typing in domains using your keywords you found earlier until you find something that’s available. Try to get a .com domain.

If most of the good domains are already taken, try adding other words to the end such as ‘tips’, ‘guide’, ‘solutions’ etc.

Having your keywords in your domain name really helps in terms of SEO and ranking later on, which in turn helps determine the amount of traffic you will get through search engines.

Setting Up Your Domain Name With Your Hosting Account

Next, you will need to get a Hosting Account. There are plenty of hosting companies out there to choose from, I suggest using They’re very reliable and easy to use so I personally recommend them. Hosting should cost under $10 a month usually, depending on what type of hosting and options you get.

However as I mentioned above is the same price and uses Host Gator plus you get all their goods and a top notch blog set up so why not get it.

For the purposes of this demonstration I’ll use the example I used earlier; raw food diets. The following process should be similar, even if you have a different hosting provider.

Once you’ve got your domain name and have sorted out your hosting, then you’ll need to follow the following process:

1) Set Up Your Name Servers

The first thing we need to do is set up your name servers so your domain name is pointing to your hosting account.

(a) Log into your Godaddy account and click on ‘Domain Manager’.

(b) Click on your domain name to view its details.

(c) Click on ‘Nameservers’ and ‘Set Nameservers’. A box will pop up with 4 options. Select ‘I have specific nameservers for my domain’. Enter your 2 nameservers associated with your hosting account (your hosting provider will have sent you this information). Click ok. This may take a few hours to propagate.

2) Create an Add-on Domain

Next, you’ll need to log in to your hosting account or ‘C Panel’. You will find your cpanel at

(a) Log in using your hosting account’s username and password. Scroll down to where it says ‘Domains’ and click on ‘Add-on Domains’

(b) Now fill in your ‘New Domain Name’ and the next 2 entries will be automatically entered for you. Make up a password for the site and make sure you make a note of it.

Installing WordPress

Now we can install Wordpress!

(a) Go back to the homepage in your C Panel and scroll down until you see ‘Fantastico De Luxe’ which is a little blue smiley face icon, and click on it.

(b)You will be given a list of scripts to install. Select Wordpress.

(c) Click on ‘New Installation’

(d) Where it says ‘Install on domain’ select your domain name.

Leave ‘Install in directory’ blank.

Choose a Username and Password that you will use to log into your blog when you edit content.

Enter the name you will post as, your email address, the blog’s name and description of the blog. For the blog name and description, try to use your keywords because this will help with your SEO.

(e) Click ‘Finish Installation’. You have now installed Wordpress!

(f) Now go to your domain name and check that your blog was installed correctly.

Installing a Wordpress Theme

The above image is the default theme that you will get when you install Wordpress. I’m now going to show you how to upload and change the theme to something that you like that also suits your topic.

There are plenty of free Wordpress themes out there on the internet. A good place to start is at the Wordpress website itself:


You could also try:

www.wordpressthemestop. com

To find a theme that will suit your niche topic, just do a search like ‘health wordpress theme’ etc.

Just make sure that the theme you choose support Widgets.

Once you’ve found one, download it and unzip it.

1) Now in order to upload the theme (or anything) to your hosting account you will need something called an FTP Client. I recommend using Filezilla (it’s what I use) and it’s free and very easy to use.

Go to and download it.

Next install it and open it up and log in using your hosting account details (username, password and IP address (Host)).

Below is what Filezilla looks like when you open it up and log in. On the left are the files on your computer and on the right side is the files on your websites:

2) On the left side (your computer files side), find the place (for example, your desktop) where you put the Wordpress theme you found earlier that you upzipped.

3) On the right hand side (the website files side), find the folder called ‘wp-content’ and click on it.

4) Click on the ‘themes’ folder

5) Now drag your theme from left over to the right hand side, into your ‘themes’ folder:

6) Now go and log into you blog by typing the URL of your blog followed by ‘wp-admin’ at the end. E.g.

A pop-up box should appear so log in using the username and password you created when you installed the blog in C Panel.

Now you will be taken to your blog ‘Dashboard’.

7) On the left hand side you should see a category called ‘Appearances’. Click on it, then click on ‘Themes’.

8) You should see a few available themes, including the default theme and the theme you just uploaded. Find the theme you just uploaded and click ‘Activate’.

9) Now quickly check your site to see if the theme has uploaded properly.

Next, we need to optimize the site to make it ready to make money! That's all there is to it.. much success.


Leroy Ross




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