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posted on:
5/17/2012 1:56:42 AM EST
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Is Your Facebook Page Screwed?
ustom facebook apps, custom facebook pages, facebook app tab, facebook pages, fan gate, fan gating,
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The whole point of creating a Facebook Page for your business is to build a fan base of people interested in your product or service, right?
Facebook Pages are a great tool for interacting with your fans on a regular basis and for them to discover whether or not your product or service is right for them.
But to build a HUGE fan base you need people clicking the all mighty “LIKE” button. Yep, the tiny little button sitting at the top of your page.
Gone are the days of “Become a fan.” Today, it’s all about the “LIKES” and YOU WANT THEM (a lot of them!)
Because without them… you have ZERO reach. If you have zero reach, you make ZERO dollars.
And this is where most Page Admins fall flat on their face.
Let me explain…
Increasing Your Facebook ‘Likes’ With A Simple Tweak
Have you ever visited a Facebook Page for a business, only to land on their “Wall” where you see the comments and status updates?
If so, did it make you want to “LIKE” the page?
Probably not.
Allowing your visitors to land on your “Wall” is the #1 mistake Page Admins are making all across Facebook.
But it doesn’t have to be this way…
Using Facebook Customized Application Tabs
As a Page Admin, you have the ability to create a custom Application Tab AND send traffic directly to this app tab right on your Page.
You’ll first need to install an iFrame application into your page (which is beyond the scope of this post unfortunately.) This will allow you to create a custom tab on your Page.
Once you have your custom app tab, you will want to create some type of “offer” along with a “call to action” to entice people to “LIKE” your page.
An example offer would be something like this:
“Click Like Above To Get Access To _______”
It’s proven that you will get more “Likes” just by making this one small change to your Facebook Page.
Good luck!
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 | | Thank you, Martin. This was very educational and helpful. You hit the ball out of the park and are absolutely correct - it's all about the "LIKES!" And you get a like from me. |
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