SELECTED PRESS RELEASE:
6/12/2012 12:40:49 AM EST
|How To Write Mesmerizing Blog Post Titles
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You are just walking by when something catches your eye at the news paper stand. Before you know it, you find yourself walking away with a newspaper in your hands. This is the power of creating post titles that are eye catching.
Journalists have a way of coming up with headlines that would make you do impulse buying. It just goes to show how headlines can turn a pedestrian into a customer. Now, you too can use the same skill to your advantage.
This is by learning how to create blog post titles that would turn browsers into site visitors. Ideally, a post headline is meant to attract curiosity, make people ask themselves certain questions and ultimately generate traffic to your blog.
Headlines offer you 3 seconds to pass on an advertisement message to your target audience. This is why bloggers who have perfected the skill of title writing will always be ahead of the pack.
As people search the internet for content before they read the snippet, the first thing they see is your title post. According to research, out of every 10 people, 8 will read post titles in search results. But of the 8, only 2 people will go ahead and read the whole blog post.
Therefore, the big question is, how do you compose a headline that will leave people with no choice but click on your link?
The reason behind writing articles is to get people to read. Titles are so powerful in that they can give you mileage even when you are not so good a writer.
Back to the newspaper headline, you have picked the newspaper and the headline is so captivating that you could not resist the urge to secure a newspaper for yourself. Sometimes, when you sit down to read the story you realize it was all hype.
The more captivating your blog post titles are the higher the chances of people reading what you have written. It will give you even more mileage if you deliver content that fulfills what the title has promised.
Seeing as title posts are of importance, let us get down to business and learn some guidelines of creating mesmerizing headlines.
Use catchy words: There are some words you can use in your post title that will compel readers to simply click on your links. These include words like “Guarantee”, “Sure”, “Shocking” and the like.
The secret behind using such kind of words is that they promise results. People like to be in control and something that offers 100% will capture their attention.
*10 Work from home guidelines of guaranteeing you make money online.
*Shocking news coming out of the House of Representatives.
These are the kind of words that would grab your attention right away. Why? People like reading news especially when it raises their curiosity.
How to: You sure have come across titles post that read:
*How to achieve your business goals in today’s competitive world
*How to get customers lining up for your new product
*How to avoid been a victim of the current economic crisis.
We can go on and on with titles that use this strategy. The amazing thing is that despite to many “How to” articles you come across, we don’t seem to resist but read them.
The secret is simple; we all knowingly or unknowingly want to learn new things so as to improve our lives. If you didn’t know, people like it when they are told what to do.
Time is of essence and a “how to” article gives a sense of learning something new in 5 minutes and for free.
So as to succeed with “how to” blog post headlines, make sure you deliver as you have promised. Follow such titles with content that shows the benefits rather than showing the process.
Stimulating news: Take queue of how newspaper columnists go out of their way to come up with headlines that compel you to read their stories.
Journalists understand the nature of human beings and how we hunger for news. Our need to know what is happening around us is so high that it takes only one line and our curiosity is ignited.
Writing blog post titles that suggest news rather than those seeking to promote a product can have the same effect as a newspaper headline.
For you to come up with news titles you have to be up to date with the events in your niche. Therefore, you must be ready to read a lot and make sure you publish articles immediately when something new takes place.
Use the power of proof: The reason that a site like Google Plus are growing so fast is because they are harnessing the power of testimonies. You too can use the same strategy by writing post headlines that are based on testimonials.
Ideally, humans are social beings and thus they feel more comfortable when they are associated with something that is considered popular. In fact, there are people who will not read a post with zero comments.
To target people who move with the crowd you can create post titles that show third party endorsement.
Below are some headlines that bring an element of proof:
*The most amazing website template ever designed
*This online marketing strategy has worked for me over and over again
*Finally, a web tool that solved my blogging challenges.
Over and over again, these kinds of titles have proved to be effective. Apart from showing proof of a matter, they also captivating and they bring an element of honesty.
Bloggers and webmasters who write product reviews can really benefit from this strategy of writing articles titles.
Simplicity: Sometimes you just need to be direct when writing your blog post headings. There is some kind of uniqueness that comes with using simple titles rather than using words that confuse or twist your readers.
Some of readers are gripped with straight forward headlines. Top brands are known to use this technique to great effect.
* BMW releases the latest model
*Summer holiday getaway – 25% discount
*The Ultimate SEO tool from SEOmoz
This strategy mostly works with brands that have already made a name for themselves. Direct post titles usually hit the nail on the head.
Ask a question: If you ask me, this is one of the best ways of engaging readers. The strategy works perfectly when you pose a question that will make your target audience say “I want to learn more”.
*Are you a culprit of these 10 SEO mistakes?
*How do I tell whether my online marketing strategies are working or not?
*Which are the best website analytic tools to monitor my site performance?
As you stimulate your readers with intriguing questions, they will have no option but want to learn more. In a way you make visitors uncertain of whether they know something or not. Therefore, they will be compelled to click on your link to confirm or be sure.
Show advantages: Examples of post titles that have these attribute include:
*Building your website from scratch in 10 minutes
*The benefits that come with generating your own content
The idea here is to compose headlines that show people benefits of doing something. These kinds of titles have the power to attract target audience since they reveal what is contained in the article.
In addition, in case readers don’t click on your link, the title post will have told them exactly what you are offering. If you find it difficult to create these kinds of blog post titles then chances are that you don’t understand your product.
Sense of control: Normally, people like things that are predicable since it gives them a sense of being in control. The secret here is to make people feel like they will know things that others don’t know.
Headlines with words like tips, hints, secrets and guidelines will elicit clicks going by the fact that people want to gain control.
*Here are 15 online marketing secrets of staying ahead of your competition
*10 healthy tips of living a more fulfilling lifestyle
*Rules to follow to guarantee you get the heart of your potential employer.
The above types of post titles promise readers insightful and helpful information that would make them have an edge over others. These titles that have a sense of order will guarantee you high click through rate as you blog.
Compel: These are the kind of titles that carry a message that call readers to take action. Most people selling online fail to succeed because they don’t tell readers what to do.
In a way, blog post titles that have a call to action appear to be barking a command. But this is done in a tactful manner by showing readers the benefits of doing what they have been told to do.
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