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Michale Moorey
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Navstar Trader Software

Published on 6/29/2016
For additional information  Click Here

Small business owners are quickly realizing that email marketing can be an incredibly effective marketing tool that can dramatically reduce their advertising expenses and increase cash flows. Effective email marketing can give you a competitive edge Navstar Trader that not only lowers cost, but also increases your sales and profits, even while other businesses are weakening and failing. Here's a list of seven ways to benefit from email marketing, or better said, 7 good reasons to send your customer an email so you will both continue to thrive and prosper:

"Print and Save Coupon" or "Package Discount". I don't know anybody that doesn't like to get a "special deal" or "nice discount", do you? New Product or Service Announcement. Whenever you take on a new product or offer a new service, be sure to let your customers know what it is and how they stand to benefit from it. Special Event or HolidaySale. Anytime you plan a special event or holiday sale that gives your customers can benefit from, let them know about it.

Newsletter. The purpose of a newsletter should be to educate and inform your customers about how they can benefit and prosper from the products or services you offer. Your newsletter should provide useful and valuable information. Marketing Test. Considering carrying a new product or service but not sure how your customers might respond, or even if they would be interested at all? Then send a portion of your list an email to test the idea. If it proves profitable and valuable to a smaller segment of your list, then send the offer to your full list. Survey. Maybe you're considering carrying several new products or offering a new product or service but you're not sure which would be most appreciated and valuable to your customers. An easy way to find out would be to send a short survey and ask your customers which products that would be interested in.

Joint Venture. Do you know any other business owners who provide a service or product that would be of value to your customers but not a competitive product that would take-away from the value of products or service you offer? Arrange a joint venture where you market their service to your customers for a percentage of all sales resulting from your endorsement of their product. Email marketing is one of the most powerful and cost effective marketing strategies available to the small business owner. Many small business owners are using email marketing to crush their competition and build a strong following of loyal customers.

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