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Mike Conkey
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Mike Conkey   My Press Releases

Start Building the Most Valuable Asset in Your Business Today - Your Email List

Published on 5/27/2018
For additional information  Click Here

Email List Building

Start with the Essentials for a Valuable Email List

Review where you are with your business now. Answer these key questions:

    1. Do you have an email list?
      • How responsive is it?
      • How have you collected it?
      • How regularly do you interact with it?
    2. How will having a list of relevant and interested people change your business and your life?
      • What will you be able to do in your business when you have a targeted list that you can’t do now?
      • How will you be able to help more people?
      • How will it change how you make your offers?
      • How might it help with income generation?
      • When you increase your income, how will this change your life?
      • How will having a list of relevant and interested people change your business and your life?
    3. What has been holding you back from growing a list? Time? Fear of technology? Unsure of what to write about? Other? What can you do to overcome these issues?
      • What’s been holding you back?
      • What can you do to overcome this?
    4. Identify your #1 list-building goal.
      • Your #1 List-Building Goal

Set realistic objectives for your list building, based on that goal and the examples in this module.

Your List Building Objectives


Complete the Ideal Customer Avatar profile.

  1. Who do I want to target?
  2. Who can I help the most?
  3. Where do I think I can bring the biggest transformations in their lives?
  4. What are their biggest challenges?
  5. What problems can I solve?
  6. What are their dreams or goals related to their business?


  1. Gender
  2. Age
  3. Marital status
  4. Children
  5. Education
  6. Income
  7. Ethnicity
  8. Location
  9. Employment status
  10. Religion or spiritual belief
  11. Hobbies/spare time activities
  12. Other


  1. What books do they read?
  2. What foods do they like?
  3. Who do they follow?
  4. What films do they watch?
  5. What music do they listen to?
  6. What kinds of clothes do they wear?
  7. What are their core values?
  8. How do they view the world?
  9. Other:

Name Your Ideal Customer Avatar

Map out the stages of your customer’s interactions with you and your business.

1. Write down the anticipated stages that your ideal customer will take through their interactions with you.

Discovery Stage
  •  Sign up for lead magnet such as a free checklist or guide
Relationship Stage
  • Sign up for small priced offer (an eBook, an email course, a Facebook challenge)
Purchase Stage
  • Buy an online course
Follow Up Stage
  • Sign up for the group coaching package that accompanies the online course
  • Sign up to work one-on-one with the coach

Additional posts will follow this one where we will delve more into this important subject of building your company's valuable email list. We will touch on the subjects like: Creating enticing lead magnets; setting up an automated list building system; writing and scheduling a relationship-building email sequence; growing your list of subscribers; measuring your list-building progress; and planning future content and offers. Thank you for taking the time to review our first post in a series on building a valuable email list!

Mike Conkey
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