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michael underwood
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michael underwood   My Press Releases

Secrets of Top highly converting sales copy

Published on 5/3/2014
For additional information  Click Here

 The sales page or sales video is one of the most important parts of your business, If you have a video that you use to sell your systems or products it is call a sales pitch or sales video,If you sell your products by using a letter it is called a sales letter or a sales page,for simplicity ill just call it all a sales pitch. In a sale pitch there are specific pleasure and pain points as well as psychological stages that must be hit on by the presenter in order to make the presentation convert well ,this is part of the sales strategy that is used in most systems today.
some of Top components of a high converting sales pitch is-.-.

>create a powerful introduction or head line that will draw your prospects in
>list all benefits of the product
>Create a cents of urgency  - this will move them to buy Now wile there are on your site
>give them a feeling of lost - what they will miss out on if they don't buy your product
>Add one bonus  or more to make there buying decision a easy
>Give a comparicen to prove your product is better than most or all other products on that currently on the market today
>show testimonies when ever possible this will help with give your product more credibility
>create a strong call to action
The sales pitch must clearly list all the benefits of your product ,and it should also convince your prospects that this product is the best choice over all other product and systems available,This some times mean down playing every thing and anything that may give be competitive to this product some times in an up sale  you will see some marketers down play the product that they have just sold you in order to get you to buy the next higher level system they want to sell you,
 However this is not the correct way to do it although I have seen many top marketers do it, some has down played the product that I have just bought from them to the point that I felt like the product that I just gotten was useless, This Is not what you want to do.
The correct way to do this is not to make your prospects feel bad about the idem they just bought from you but just the opposite,you are to assure them that what they have just perches is a great product but you also have another product that will make it work much better. Another component that is added to the mix is called scarcity this is used to give your buyers a sense of urgency,
 urgency has to be created because people are naturally  procrastinators and you need to get them to act now before something else take there attention or to keep them from deciding to buy your product later, most of the time once someone leave your offer page  they will not return  this is why you must get them to buy wile you have there undivided attention this is why you will often  see or hear an offer that go something like this -->

 Buy in the next 5 min and we will give you this extra bonus, or limited time offer, or this offer is only for the next 25 people or the first 15 that buys will get a special gift and so on, If the sales pitch is done correctly with a properly targeted audients and a strong call to action it can be extremely effective,
This is a bonus >Thees are things you do before your prospect get to you sale pitch,doing this first can greatly increase your sales.
  presale your products when ever possible- this will give you highly targeted prospects
>Test your opt in page to get it to convert as high as possible
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