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Andrew Mitchell
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Andrew Mitchell   My Press Releases

Sales Funnel Lead Magnet

Published on 11/13/2018
For additional information  Click Here

 

You may have heard the ‘sales funnel’ term before and are probably wondering what it is or better yet, what does it do?
A sales funnel is the most systematic way to build trust, to build a relationship and to encourage people to want your brand before making a sale – and it is incredibly powerful when done well.

Take a look around the web and chances are that you’ll have come across a large number of sales funnels without even realizing it. Amazon has perhaps the largest and most effective sales funnel in the world, have you noticed how items from Amazon follow you around and how you are offered ‘other’ items when looking at one in particular?

So, let’s see, what exactly is a sales funnel? How does it work? And how can you tap into its power for yourself?
Once you understand the science behind this, you’ll see why it’s the most effective way to build profits and you’ll be able to turn any product or service into a massive success.


Let’s say you are standing on street corner and someone you don’t know, or trust offers you a watch for $100 dollars – what would say? You don’t know who this person is, you’ve been given no reason to trust them and you’re probably not going to want to hand over any cash. That’s why companies don’t do this. Instead, they give you fliers. Fliers are things you can choose to accept or throw away – but either way, they don’t cost you anything and you won’t feel that you’re being pressured into anything. Other stores do something different: they give away freebies. Walk past Starbucks and you’ll often find them giving away free samples of their new drinks and cakes for you to try. Again, you can easily walk away if you’re not interested and you won’t feel you’re being strong-armed. If you like the free sample though, then you can come in and try whatever else they’re offering.

If you try and sell to people right away on your website though, then you’re the equivalent of someone trying to sell thousand-dollar watches in the street. And if that’s the only thing you’re offering and the only way that your visitors can engage with you, then they’re just going to say ‘no thanks’ and leave, giving you no way to contact them again and no way to get them back. As you might have guessed, this is a poor strategy! Try to imagine it from their perspective: they have typed ‘fitness tips’ into Google, found your page essentially by accident and now you’re trying to sell them your training program for $500. People do not make decisions on that basis unless they’re loaded with cash. They’ll see you’re trying to sell them, write you off as spam and then leave.

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