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Michael Lipsey
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Michael Lipsey   My Press Releases

Finding and Keeping New Customers

Published on 6/6/2017
For additional information  Click Here

 

Understand Your Customers’ Decision-Making Process

Stage 1 – Recognizing a Need:The buying process is triggered when your potential customer recognizes that they need something, or that they have a problem that requires solving

Stage 2 – Gathering of Information

 Pricing
 Quality
 Location
Suitability, and
Convenience

Optimize your website for search terms that potential customers are using in their research.

Stage 3 – Resolving the Problem:After they’ve identified their options and done the proper research and comparing, buyers are primed and ready to decide on who will best fix their predicament. Hopefully, if your company’s marketing efforts have reached and resonated with them, that decision will include making a purchase from you!

5 factors that, if understood and used well, will improve your ability to get and keep new customers: 

  1. Product Fit
  2. Service Quality
  3. Customer Service Quality
  4. Trusted Opinions
  5. Differentiators

 

10 Ways Of Making A Lasting Impression To New Customers:

Follow the online feeds that your clients do

Regularly publish a newsletter

Get to know clients through social media

Use social media to repost client content

Request testimonials

Host an event

Seek new customers for your clients

Regularly remind a client to restock your product

Always thank your clients for providing their time and energy

Leave each client with a tangible gift

The Last Is for the romance of the customer

  • Scouting for new customers (prospecting, leads, referrals) – i.e. finding someone (or several) to date
  • Capturing your prospect’s information – e.g., getting their information (phone number, etc.) so you can connect
  • Nurturing those relationships – courting, wooing, going out for meals, hanging out, texting … whatever you do, this is all about getting to know the person and beginning to make it personal
  • Analyzing the need and coming up with a solution – Maybe he or she often eats dinner alone, and wants some company to try a new Thai restaurant. If you like that type of food, you might be a match – at least for that night. Maybe he or she needs a date for a distant cousin’s wedding, or wants to learn to kayak, or wants to go to Seattle for the weekend. Maybe you can fill those shoes, too. Eventually, if you are lucky, this moves beyond being someone to hang out with on a Saturday night, to being THE ONE you want to spend your time with – and they feel the same. When you formally agree on this, you’re sealing the deal.
  • Fulfillment – In sales speak, this is the delivery of the product or service that you sold. In relationships, you’re fulfilling the promise to commit. And you are there. That’s fulfillment.
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